Professional Role and Responsibilities
Jatin Sinha currently holds the position of Chief Digital Officer (CDO) at Kraft Concept Marketing Solutions, a company focused on delivering integrated 360-degree marketing solutions by merging creativity with technology. His role involves leading digital transformation initiatives, overseeing digital marketing strategies, and driving technology adoption within the organization. This leadership position is indicative of significant responsibility in managing digital platforms, optimizing marketing technology stacks, and aligning technology with business objectives to foster growth.
Career Trajectory and Relevant Experience
Jatin Sinha possesses extensive experience in digital transformation and marketing technology. Prior to his current role at Kraft Concept, he served as Chief Information Officer (CIO) and Head of Business Transformation at Schbang, a recognized marketing and digital transformation company. His tenure at Schbang, dating from 2020 onwards, involved leading innovation in digital transformation projects and contributing to overall business technology strategy.
Before Schbang, Jatin held the position of Chief Marketing Officer (CMO) at Padaav, where he led marketing functions, and he began his professional journey in 2013 with Tata Consultancy Services (TCS), a major IT services firm. His broad experience spans strategic leadership in marketing, digital innovation, and technology operations.
Education
Jatin Sinha holds an MBA from K J Somaiya Institute of Management, a reputable business school in India. This academic background underpins his expertise in business strategy and management, complementing his technical and digital marketing acumen.
Location
Jatin is based in Maharashtra, India, a major commercial and digital hub, giving him proximity to versatile business ecosystems and access to emerging market trends.
Company Overview: Kraft Concept Marketing Solutions
Kraft Concept Marketing Solutions positions itself as a cutting-edge agency that integrates creativity with technology to deliver comprehensive marketing solutions across diverse industry domains. The company emphasizes strategic collaboration and deep brand understanding to drive client growth through digital and performance marketing, customer experience (CX), competitive intelligence (CI), media planning and buying, and content and social media services.
Professional Insights and Influence
Jatin Sinha’s profile reflects a professional versed in both the strategic and operational aspects of digital transformation within the marketing sector. His demonstrated ability to transition from operational IT roles to executive digital marketing leadership showcases adaptability and cross-functional expertise. He has been publicly recognized in marketing circles, sharing insights on marketing technology innovations, which signals thought leadership in this domain.
Relevant Skills and Competencies
- Digital Transformation Leadership
- Marketing Technology (MarTech) Implementation
- Business and Technology Integration
- Strategic Marketing Management
- Data-Driven Marketing Solutions
- Executive Leadership and Organizational Change
Key Takeaways for Engagement
Jatin’s role as CDO at Kraft Concept, combined with his prior CIO experience, positions him as a pivotal decision-maker at the intersection of business strategy, technology adoption, and marketing execution. His MBA foundation supports a structured approach to leveraging digital tools for business outcomes. Understanding his background allows for aligning offerings with priorities such as digital innovation, technology modernization, and integrated marketing strategies.
LinkedIn Profile: [Jatin Sinha](https://www.linkedin.com/in/jatinsinha)
Company Website: [Kraft Concept Marketing Solutions](https://www.kraftconceptmarketing.com)
