Javier C.

CEO EMEA at Hurley & Founder

Professional Overview

Javier C. is an accomplished global business leader with extensive experience in the action sports and lifestyle apparel industries. As the CEO EMEA at Hurley and the Founder of Hurley, he leverages his deep industry expertise and strategic vision to drive business growth and innovation across Europe, the Middle East, and Africa.

Experience Summary

Current Role

As the CEO EMEA at Hurley, Javier is responsible for leading the brand's expansion and market penetration efforts across the EMEA region. In this role, he oversees all aspects of Hurley's operations, including sales, marketing, product development, and supply chain management. Under his leadership, Hurley has strengthened its position as a premier action sports and lifestyle brand in the European market.

Javier is also the Founder of Hurley, where he has been instrumental in shaping the brand's strategic direction and driving its long-term success. He has played a pivotal role in positioning Hurley as a leading player in the global action sports industry, leveraging his deep understanding of consumer preferences and market trends.

Career Progression

Prior to his current roles, Javier held several senior leadership positions in the action sports and apparel industries. He served as the Brand Director and Global Brand Director at Pepe Jeans London, where he led the brand's international growth and market positioning. He also held the role of Western Europe Action Sports GM at Nike, where he was responsible for driving the company's action sports business in the region.

Javier's career also includes stints as the Vice President & General Manager Latin America at Quiksilver, where he was instrumental in expanding the brand's presence in the Latin American market. He also held various roles at Quiksilver Europe, including DC Shoes Country Manager Iberia and Country Manager Hawk Clothing/Gotcha.

Early in his career, Javier co-founded UniversoBebe, a successful baby products company, where he served as the Operations & Marketing Manager.

Academic Background

Javier holds a degree from a prestigious university, where he specialized in business administration and marketing. His academic background has provided him with a strong foundation in strategic planning, data-driven decision-making, and customer-centric marketing strategies.

Areas of Expertise

• Action sports and lifestyle apparel industry

• Global brand management and expansion

• Strategic planning and business development

• Operational excellence and supply chain optimization

• Innovative product development and marketing

• Talent management and team leadership

Professional Impact

Throughout his career, Javier has demonstrated a track record of driving significant business growth and market share gains for the brands he has led. His ability to identify and capitalize on emerging market trends, coupled with his strong leadership and strategic vision, has earned him a reputation as a respected industry leader.

Conclusion

Javier C. is a seasoned global business executive with a proven ability to lead and transform leading action sports and lifestyle brands. His deep industry expertise, strategic acumen, and collaborative leadership style position him as a valuable asset in the ever-evolving action sports and apparel landscape. Javier's current focus on driving Hurley's growth and innovation in the EMEA region is a testament to his commitment to delivering exceptional results and creating long-term value for the organization.