Jaxie Alt, Chief Marketing Officer
Professional Overview
Jaxie Alt is a seasoned marketing executive with over 20 years of experience driving growth and brand transformation across the consumer goods industry. As the Chief Marketing Officer at Andrews Distributing, she is responsible for leading the company's marketing strategy, including market research, brand development, digital marketing, and go-to-market initiatives.
Experience Summary
Current Role
As the Chief Marketing Officer at Andrews Distributing, Jaxie is responsible for developing and executing the company's comprehensive marketing strategy to support its portfolio of branded products. She oversees a team of marketing professionals and collaborates closely with cross-functional leaders to ensure alignment and deliver impactful campaigns that drive sales and enhance brand equity.
Career Progression
Prior to her current role, Jaxie held various leadership positions in the consumer goods and beverage industries. She served as the Co-Chief Executive Officer and Chief Marketing Officer at Stryve Biltong, where she led the company's brand transformation and expansion into new markets. Jaxie also held senior marketing roles at Dr Pepper Snapple Group, including Chief Marketing Officer and Senior Vice President of Carbonated Beverages Brands, where she was instrumental in revitalizing key brands and driving market share growth.
Academic Background
Jaxie holds a Master of Business Administration (MBA) in Marketing from The University of Texas at Austin and a Bachelor of Arts in Communication Studies from the University of California, Los Angeles.
Areas of Expertise
- Brand strategy and development
- Integrated marketing campaign planning and execution
- Consumer insights and market research
- Digital marketing and ecommerce optimization
- Cross-functional team leadership and collaboration
Professional Impact
During her tenure at Stryve Biltong, Jaxie led the company's successful brand repositioning and expansion into new distribution channels, resulting in a significant increase in revenue and market share. At Dr Pepper Snapple Group, she spearheaded several award-winning marketing campaigns that drove brand awareness and customer engagement, contributing to the company's overall growth and profitability.
Conclusion
With her proven track record of driving strategic marketing initiatives and delivering measurable results, Jaxie is poised to make a significant impact as the Chief Marketing Officer at Andrews Distributing. Her deep industry expertise, collaborative leadership style, and commitment to innovation will be invaluable in navigating the evolving consumer landscape and positioning the company for continued success.
