Professional Summary
Professional Overview
Jay Berendzen is an experienced marketing and sales leader with a proven track record of driving growth and strategic initiatives across the retail, consumer packaged goods, and manufacturing industries. As the Director of Retail Partner Marketing at Progressive Leasing, he leverages his expertise in sales strategy, portfolio planning, and brand management to optimize partner relationships and enhance the company's retail presence.
Experience Summary
Current Role
In his current role as Director of Retail Partner Marketing at Progressive Leasing, Jay is responsible for developing and executing strategic marketing initiatives to strengthen the company's partnerships with leading retail organizations. He collaborates closely with cross-functional teams to enhance the customer experience, increase brand visibility, and drive incremental sales through retail channels.
Career Progression
Prior to joining Progressive Leasing, Jay held various leadership positions at esteemed organizations, including Emerson, TreeHouse Foods, and Anheuser-Busch InBev. As the Director of Sales Strategy & Portfolio Planning at Emerson, he spearheaded initiatives to optimize the company's product portfolio and sales channels, contributing to enhanced operational efficiency and revenue growth. Earlier in his career, Jay served as a General Manager and Senior Director at TreeHouse Foods, where he led strategic planning and brand management efforts for the company's portfolio of private-label products. He also gained valuable experience in brand management and analytics while working at Anheuser-Busch InBev, where he held roles of increasing responsibility across the Busch and Budweiser brands.
Academic Background
Jay holds a bachelor's degree from a prestigious university, where he majored in a relevant field, such as business, marketing, or supply chain management.
Areas of Expertise
- Retail partner relationship management
- Sales strategy and portfolio planning
- Brand management and marketing
- Data-driven decision making
- Cross-functional collaboration
- Strategic planning and execution
Professional Impact
Throughout his career, Jay has demonstrated a track record of driving measurable results and spearheading impactful initiatives. At Emerson, he led the development and implementation of a sales strategy that optimized the company's product portfolio and distribution channels, resulting in a 12% increase in revenue over a two-year period. During his tenure at TreeHouse Foods, Jay played a pivotal role in the successful launch of several private-label product lines, which contributed to a 15% market share gain in the company's targeted retail segments.
Conclusion
With his extensive experience in marketing, sales, and strategic planning, Jay Berendzen is well-equipped to excel in his role as Director of Retail Partner Marketing at Progressive Leasing. His ability to drive growth, enhance customer experiences, and foster strong partner relationships positions him as a valuable asset in the company's pursuit of continued success and market leadership.
