Jay Cabauatan

Chief Brand Officer, 9five Eyewear

Professional Overview

Jay Cabauatan is a seasoned brand strategist and marketing executive with over a decade of experience transforming brands and driving business growth. As the Chief Brand Officer at 9five Eyewear, he leads the company's global brand development, digital marketing, and product innovation initiatives.

Experience Summary

Current Role

As the Chief Brand Officer at 9five Eyewear since 2009, Jay is responsible for shaping the company's brand identity, marketing strategies, and product portfolio. Under his leadership, 9five Eyewear has become a globally recognized lifestyle brand, doubling its annual revenue and expanding its customer base across North America, Europe, and Asia.

Jay spearheads the development of innovative, trend-setting eyewear collections that cater to the evolving preferences of modern consumers. He has established strategic partnerships with influential artists, musicians, and social media influencers to amplify the brand's reach and authenticity. Additionally, Jay oversees the company's digital marketing initiatives, including e-commerce, social media, and content creation, driving increased online engagement and sales.

Career Progression

Prior to joining 9five Eyewear, Jay held various marketing and brand management roles at leading fashion and consumer lifestyle brands. He began his career as a brand associate at Levi's, where he honed his skills in product development, brand storytelling, and customer experience optimization. Jay then went on to serve as the Senior Brand Manager at Oakley, where he played a pivotal role in expanding the brand's global footprint and strengthening its connection with active lifestyle enthusiasts.

Academic Background

Jay holds a Bachelor of Science in Marketing from the University of California, San Diego, where he graduated with honors. During his studies, he was actively involved in several student organizations and participated in various entrepreneurship and innovation competitions, showcasing his passion for brand-building and strategic problem-solving.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing communications

• Digital marketing and e-commerce

• Product innovation and development

• Influencer and partnership management

• Business development and growth strategy

Professional Impact

Under Jay's leadership, 9five Eyewear has become a leading player in the premium eyewear market, recognized for its distinctive designs, innovative product features, and strong brand identity. He has spearheaded the development of several award-winning eyewear collections that have received critical acclaim from industry publications and consumers alike.

Jay's expertise in digital marketing and e-commerce has been instrumental in driving the company's online sales, which now account for over 60% of its total revenue. By leveraging data-driven insights and cutting-edge digital strategies, he has optimized the customer journey and increased customer lifetime value.

Conclusion

With his exceptional brand-building acumen, digital marketing prowess, and deep understanding of consumer trends, Jay Cabauatan is poised to continue driving the growth and evolution of 9five Eyewear as a globally respected lifestyle brand. His innovative approach and passion for creating meaningful brand experiences make him a valuable asset to the company and a respected leader in the eyewear industry.