Professional Summary
Professional Overview
Jay Hunter is a seasoned Chief Revenue Officer with expertise in driving growth and profitability for consumer brands. With a strong focus on ecommerce, digital marketing, and brand strategy, he has a proven track record of leading cross-functional teams to achieve ambitious revenue targets.
Experience Summary
Current Role
As the Chief Revenue Officer at MaryRuth's, Jay is responsible for overseeing all revenue-generating activities, including sales, marketing, and ecommerce operations. He works closely with the executive team to develop and execute comprehensive growth strategies, leveraging data-driven insights to optimize marketing campaigns and enhance the customer experience. Under his leadership, MaryRuth's has experienced significant revenue growth and expanded its market share in the health and wellness industry.
Career Progression
Prior to his current role, Jay served as the Vice President of Brand, Marketing & Ecommerce at MaryRuth's, where he spearheaded the company's digital transformation and implemented innovative marketing initiatives that drove strong brand awareness and customer engagement. Before that, he held the position of Vice President of Ecommerce, during which he successfully scaled the company's online sales channels and optimized the overall ecommerce operations.
Jay's entrepreneurial background includes founding his own consulting firm, Jay Hunter Consulting, where he provided strategic advisory services to a diverse range of clients in the ecommerce and digital marketing space. He has also held roles at Canopy Management and Cart Logic Inc., where he specialized in Amazon Advertising and Marketing Solutions, respectively.
Academic Background
Jay holds a Bachelor of Science degree in Business Administration from the University of Southern California, with a focus on Marketing and Entrepreneurship.
Areas of Expertise
- Ecommerce strategy and optimization
- Digital marketing and brand building
- Revenue growth and profitability optimization
- Cross-functional team leadership and collaboration
- Data-driven decision making and analytics
Professional Impact
During his tenure at MaryRuth's, Jay has played a pivotal role in driving the company's revenue growth and expanding its market presence. He has successfully implemented innovative marketing campaigns, optimized the ecommerce platform, and fostered a culture of continuous improvement, resulting in increased customer acquisition, improved customer retention, and enhanced brand loyalty.
Conclusion
With his extensive experience in the consumer brand and ecommerce industries, Jay Hunter is a strategic and results-oriented leader who is well-equipped to drive sustainable growth and profitability for MaryRuth's. His expertise in digital marketing, brand strategy, and revenue optimization makes him a valuable asset to the organization.