Jay Ku

Chief Marketing & Revenue Officer

Professional Overview
Jay Ku is a seasoned marketing and commerce executive with nearly two decades of experience driving growth and revenue for leading technology and media companies. As the Chief Marketing & Revenue Officer at TrueCar, Inc., he is responsible for overseeing the company's marketing, partnerships, and revenue generation strategies. Jay has a proven track record of developing and executing innovative, data-driven marketing campaigns that enhance brand visibility, drive user acquisition, and optimize monetization.

Experience Summary

Current Role
As CMO & CRO at TrueCar, Inc., Jay is responsible for leading the company's comprehensive marketing efforts, including brand strategy, digital marketing, content creation, and strategic partnerships. He also oversees the organization's revenue generation initiatives, ensuring alignment between marketing, sales, and business development to maximize growth and profitability. Under Jay's leadership, TrueCar has strengthened its market position and achieved significant increases in website traffic, lead generation, and revenue.

Career Progression
Prior to his role at TrueCar, Jay held senior marketing and commerce leadership positions at a number of prominent organizations, including Nogin, Leaf Group, Participant Media, and GOOD Worldwide, LLC. In these roles, he successfully built and scaled high-performing marketing teams, implemented data-driven strategies to optimize customer acquisition and retention, and spearheaded the development of innovative revenue models and partnership programs.

Academic Background
Jay holds a Bachelor of Arts degree in Communication from the University of California, Los Angeles (UCLA).

Areas of Expertise

• Digital marketing and growth strategies

• Brand development and positioning

• Ecommerce and revenue optimization

• Strategic partnerships and business development

• Data analysis and performance optimization

• Cross-functional team leadership and collaboration

Professional Impact
Throughout his career, Jay has demonstrated a consistent ability to drive significant business impact through his marketing and revenue leadership. At Participant Media, he led the development of a groundbreaking multimedia marketing program that amplified the reach and impact of the company's socially conscious content and initiatives. As a co-founder of GOOD Worldwide, LLC, Jay played a pivotal role in building the organization's marketing and partnerships capabilities, contributing to its growth and recognition as a leading purpose-driven media platform.

Conclusion
With his extensive experience, data-driven mindset, and strategic vision, Jay Ku is a dynamic marketing and revenue leader who is well-equipped to help TrueCar and other organizations maximize their growth potential and market impact. He is a collaborative, results-oriented executive who is committed to driving innovation, optimizing performance, and delivering sustainable long-term success.