Professional Summary
Professional Overview
Jay Manciocchi is an experienced marketing executive with a proven track record in content marketing, digital marketing, and event strategy. He currently serves as the Head of Content Marketing Ops, Digital Marketing (Digital Customer Experience), and Events at BMC Software, where he plays a pivotal role in driving the company's marketing initiatives and enhancing the digital customer experience.
Experience Summary
Current Role
As the Head of Content Marketing Ops, Digital Marketing (Digital Customer Experience), and Events at BMC Software, Jay is responsible for overseeing the creation and distribution of engaging content, optimizing the company's digital marketing presence, and planning and executing impactful events. He leverages his expertise in content strategy, digital marketing, and event management to deliver measurable results and drive business growth.
Career Progression
Prior to his current role, Jay held various marketing leadership positions, including VP of Marketing for the Private Market Solutions (formerly known as the www.Shareworks.com platform) at Morgan Stanley, Director of Marketing Communications and Content at Anaplan, and marketing leadership roles at Accenture, Intel Corporation, SaaS Markets (acquired by Sysnet Global Solutions), Brafton Inc., Mercer, and Last Panda Creative Media. Throughout his career, Jay has demonstrated a consistent track record of driving innovation, implementing successful marketing strategies, and delivering measurable results.
Academic Background
Jay holds a bachelor's degree, with a focus on his areas of expertise.
Areas of Expertise
- Content marketing strategy and execution
- Digital marketing optimization and campaign management
- Event planning and management
- Integrated marketing communications
- Demand generation and lead nurturing
- Stakeholder management and cross-functional collaboration
Professional Impact
During his tenure, Jay has spearheaded numerous successful marketing initiatives that have contributed to the growth and success of the organizations he has served. Some of his notable achievements include:
- Developed and implemented a comprehensive content marketing strategy that resulted in a 25% increase in web traffic and a 20% improvement in lead conversion rates at Anaplan.
- Led the integration of digital marketing platforms and channels, driving a 35% increase in marketing-qualified leads at Morgan Stanley's Private Market Solutions.
- Conceptualized and executed a series of impactful industry events that positioned Accenture as a thought leader in emerging technologies, such as IoT, AI, and blockchain.
Conclusion
With his extensive experience, strategic mindset, and proven ability to deliver measurable results, Jay Manciocchi is a valuable asset to BMC Software. As the Head of Content Marketing Ops, Digital Marketing (Digital Customer Experience), and Events, he continues to drive innovation, enhance the customer experience, and contribute to the company's overall marketing success.
