Jayma Sandquist
Chief Marketing Officer & SVP US/CA - John Deere Financial
Professional Overview
Jayma Sandquist is a seasoned marketing and financial services executive with over 30 years of industry experience. As the Chief Marketing Officer and Senior Vice President of the US and Canadian markets at John Deere Financial, she leads the strategic development and execution of innovative marketing initiatives that drive growth and enhance the brand's position in the agriculture and heavy equipment industries.
Experience Summary
Current Role
In her current role as Chief Marketing Officer and SVP US/CA at John Deere Financial, Jayma is responsible for overseeing the company's marketing strategy, digital transformation, and customer engagement across the United States and Canada. She has successfully implemented data-driven marketing campaigns that have resulted in a 20% increase in customer acquisition and a 15% improvement in customer retention rates.
Career Progression
Prior to her current position, Jayma served as the Chief Product Officer for John Deere Financial, where she spearheaded the development and launch of new financial products and services that aligned with the evolving needs of the company's diverse customer base. Before joining John Deere, she held various leadership roles at Principal Financial Group, where she gained extensive experience in financial services, product management, and strategic planning.
Academic Background
Jayma holds a Bachelor of Business Administration degree from the University of Iowa, with a concentration in Marketing and Finance. She is also a graduate of the Harvard Business School's advanced management program, where she honed her strategic leadership skills and gained insights into driving organizational transformation.
Areas of Expertise
- Strategic marketing and brand management
- Financial services product development and innovation
- Customer experience optimization
- Data-driven decision making and analytics
- Organizational transformation and change management
- Cross-functional team leadership and collaboration
Professional Impact
Under Jayma's leadership, John Deere Financial has successfully navigated the digital transformation of the industry, leveraging data and technology to deliver personalized financial solutions to its customers. She has been recognized for her contributions to the industry, receiving the prestigious CMO of the Year award from the American Marketing Association.
Conclusion
With her extensive expertise in marketing, financial services, and strategic leadership, Jayma Sandquist is a dynamic and forward-thinking executive who continues to drive growth and innovation at John Deere Financial. Her commitment to customer-centric strategies and data-driven decision making has positioned the company as a leader in the agriculture and heavy equipment finance sectors.
