Jayson Lawson
Marketing VP | Los Angeles, California, United States
Professional Overview
Jayson Lawson is an accomplished marketing executive with over 15 years of experience driving strategic brand positioning and revenue growth for leading fintech companies. As the Marketing VP at Green Payment Solutions, he spearheads comprehensive marketing initiatives that fuel the company's rapid expansion and market dominance.
Experience Summary
Current Role
As the Marketing VP at Green Payment Solutions, Jayson is responsible for developing and executing the company's integrated marketing strategy across all channels. He leads a talented team of marketing professionals to create impactful brand campaigns, optimize digital marketing efforts, and forge strategic partnerships that elevate Green Payment Solutions' visibility and market share. Under his leadership, the company has achieved record-breaking customer acquisition and retention rates, positioning it as a premier provider in the highly competitive fintech space.
Career Progression
Prior to joining Green Payment Solutions, Jayson served as the Senior Marketing Manager at Apex Financial, where he spearheaded the rebranding initiative that resulted in a 25% increase in customer base within the first year. He also held marketing roles at Horizon Wealth Management and Secure Banking Solutions, where he honed his expertise in financial services marketing and developed a deep understanding of the industry's evolving landscape.
Academic Background
Jayson holds a Bachelor of Science in Marketing from the University of Southern California, where he graduated cum laude. He also completed a post-graduate certificate in Digital Marketing from the UCLA Extension program, further expanding his expertise in leveraging digital strategies to drive business growth.
Areas of Expertise
- Integrated marketing strategy development and execution
- Brand positioning and campaign optimization
- Digital marketing and social media management
- Strategic partnership and alliance building
- Data-driven decision making and performance analysis
- Financial services and fintech industry expertise
Professional Impact
Under Jayson's leadership, Green Payment Solutions has experienced a 35% year-over-year increase in revenue and a 20% improvement in customer retention rates. He has also been instrumental in securing several high-profile industry partnerships that have expanded the company's reach and positioning within the fintech ecosystem.
Conclusion
Jayson's extensive experience in the fintech industry, coupled with his strategic marketing acumen and data-driven approach, make him a valuable asset to Green Payment Solutions. As the company continues its rapid growth, Jayson is poised to play a pivotal role in solidifying its position as a market leader and driving sustainable long-term success.
