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Jazmin Martinez

Jazmin Martinez


Chief Marketing Officer (CMO)


Santo Domingo, National District, Dominican Republic



Professional Overview


Jazmin Martinez is a seasoned marketing executive with over 15 years of experience in the consumer electronics industry. As the Chief Marketing Officer (CMO) at Samsung Electronics, she leads a talented team responsible for driving impactful marketing strategies and campaigns across the Dominican Republic market.

Experience Summary



Current Role


As the CMO of Samsung Electronics, Jazmin is responsible for overseeing all marketing operations, including brand positioning, product marketing, digital campaigns, and go-to-market strategies. Under her leadership, the company has achieved record-breaking sales and market share growth in the Dominican Republic, solidifying Samsung's position as the preferred consumer electronics brand. Jazmin's strategic vision and data-driven approach have been instrumental in enhancing customer engagement and loyalty.

Career Progression


Prior to her current role, Jazmin held various marketing leadership positions within the consumer electronics industry. As the MX Marketing Manager at Samsung Electronics, she successfully launched a groundbreaking mobile device series that catered to the unique needs of the Dominican market, resulting in a 25% increase in market share. As the Country Manager at Hisense Centroamérica, Jazmin spearheaded the brand's expansion into the Dominican Republic, establishing a strong retail presence and driving significant revenue growth.

Throughout her career, Jazmin has demonstrated a keen understanding of consumer trends, market dynamics, and the ability to develop and execute innovative marketing campaigns. Her experience in key account management, brand management, and marketing strategy has earned her a reputation as a highly effective and results-oriented marketing leader.

Academic Background


Jazmin holds a Bachelor's degree in Business Administration from the Pontificia Universidad Católica Madre y Maestra (PUCMM) in the Dominican Republic, where she graduated with honors.

Areas of Expertise


  • Strategic marketing and brand management

  • Digital marketing and omnichannel campaign execution

  • Consumer insights and data-driven decision making

  • Product launch and go-to-market strategies

  • Stakeholder management and cross-functional collaboration

  • Team leadership and talent development


Professional Impact


Under Jazmin's leadership, Samsung Electronics has consistently outperformed its competitors in the Dominican Republic market, consistently achieving double-digit growth in both revenue and market share. Her ability to translate customer insights into impactful marketing initiatives has been instrumental in driving brand loyalty and securing the company's position as a market leader.

Conclusion


Jazmin Martinez is a highly accomplished marketing executive with a proven track record of driving growth and innovation in the consumer electronics industry. As the CMO of Samsung Electronics, she continues to push the boundaries of what's possible, leveraging her strategic vision, data-driven approach, and strong leadership skills to cement the company's position as a market leader in the Dominican Republic.