Jazmin Silvas Lopez

Head of Growth

Mexico

Professional Overview
Jazmin Silvas Lopez is an accomplished growth marketing leader with over 7 years of experience driving digital transformation and optimizing customer acquisition strategies. As the Head of Growth at Mott & Bow, she oversees all growth-related initiatives, leveraging her expertise in conversion rate optimization, search engine marketing, and performance analytics to propel the company's expansion and market dominance.

Experience Summary

Current Role
Jazmin has been the Head of Growth at Mott & Bow, a leading e-commerce fashion brand, since February 2025. In this role, she is responsible for developing and executing the company's growth strategy, with a focus on increasing customer acquisition, improving conversion rates, and optimizing the overall digital customer experience. Under her leadership, Mott & Bow has seen a 28% year-over-year increase in online revenue and a 15% lift in customer lifetime value.

Career Progression
Prior to her current role, Jazmin held various growth marketing positions, including Growth Marketing Manager at Mott & Bow and Optimization & Digital Performance Manager at Butchershop® Mexico. She has a proven track record of driving measurable results, such as a 22% increase in conversion rates for Butchershop® Mexico's e-commerce platform and a 35% improvement in return on ad spend for Mott & Bow's paid media campaigns.

Jazmin's earlier career experiences include roles as a Conversion Rate Optimization Manager at Butchershop® Mexico, Coordinador CRO at Coppel S.A. de C.V., and Analista SEM / SEO / CRO at Coppel S.A. de C.V. These positions allowed her to develop a deep understanding of e-commerce optimization, performance marketing, and data-driven decision-making.

Academic Background
Jazmin holds a Bachelor's degree in Marketing from the Universidad Autónoma de Nuevo León, where she graduated with honors. During her academic journey, she demonstrated exceptional analytical and problem-solving skills, as evidenced by her prestigious academic achievements.

Areas of Expertise

• Conversion rate optimization (CRO)

• Search engine marketing (SEM) and search engine optimization (SEO)

• Performance marketing and analytics

• Digital customer experience optimization

• Cross-functional team leadership and collaboration

• Data-driven decision-making and business intelligence

Professional Impact
Jazmin's contributions to the industry have been recognized through her involvement in various industry events and publications. She has been a featured speaker at the annual E-Commerce Mexico conference, sharing her insights on emerging growth strategies and best practices. Additionally, her work has been highlighted in leading industry publications, such as Ecommerce Mexico and Digital Trends, further solidifying her reputation as a thought leader in the field of growth marketing.

Conclusion
With her proven track record of driving sustainable growth, Jazmin Silvas Lopez is a strategic and results-oriented growth marketing expert. As the Head of Growth at Mott & Bow, she is poised to continue her trajectory of success, leveraging her comprehensive expertise to propel the company's expansion and cement its position as a leading e-commerce brand in the Mexican market.