Jean Guinup

Vice President, Marketing - Northeast Region, Premium Outlets, Simon Property Group

Professional Overview

Jean Guinup is an accomplished marketing executive with over 30 years of experience in the retail industry. As the Vice President of Marketing for the Northeast Region at Premium Outlets, Simon Property Group, she is responsible for developing and executing comprehensive marketing strategies to drive customer engagement, brand awareness, and revenue growth across the company's premier outlet shopping destinations.

Experience Summary

Current Role

As Vice President, Marketing - Northeast Region at Premium Outlets, Simon Property Group, Jean is instrumental in shaping the marketing vision and initiatives for the company's flagship outlet locations throughout the Northeast United States. In this role, she oversees a team of marketing professionals and is responsible for:

• Developing and implementing strategic marketing campaigns to promote the Premium Outlets brand and drive traffic to the company's retail centers

• Collaborating with regional and national brand partners to create co-marketing opportunities that enhance the customer experience

• Leveraging data-driven insights to identify and capitalize on emerging consumer trends and preferences

• Streamlining marketing operations and optimizing resource allocation to maximize the return on investment

• Fostering a culture of innovation and continuous improvement within the marketing department

Under Jean's leadership, the Northeast region has consistently achieved exceptional marketing performance, with a proven track record of driving double-digit year-over-year increases in customer traffic and sales.

Career Progression

Jean Guinup began her career in the retail industry in 1989, when she joined Premium Outlets, Simon Property Group as a Marketing Coordinator. Over the course of her tenure, she has steadily advanced through the organization, assuming positions of increasing responsibility and scope. Prior to her current role as Vice President, Marketing - Northeast Region, Jean held the positions of Regional Marketing Manager and Director of Marketing, where she demonstrated her strategic thinking, cross-functional collaboration, and ability to deliver measurable results.

Academic Background

Jean holds a Bachelor of Arts degree in Marketing from the University of Pennsylvania, where she graduated with distinction and was recognized for her academic excellence.

Areas of Expertise

• Omni-channel marketing strategy and execution

• Brand development and positioning

• Customer experience optimization

• Data-driven decision making and analytics

• Retail operations and lease management

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Jean has been instrumental in spearheading numerous high-impact marketing initiatives that have contributed to the growth and success of the Premium Outlets brand. Notable achievements include:

• Conceptualized and launched the "Premium Perks" loyalty program, which has since grown to over 2 million active members and driven a 15% increase in repeat customer visits

• Implemented a comprehensive digital marketing strategy that has resulted in a 25% year-over-year increase in website traffic and a 20% boost in online sales conversions

• Initiated a market-focused community engagement program that has strengthened the company's reputation as a valued civic partner and increased local brand affinity

Conclusion

With her deep industry expertise, strategic vision, and proven track record of driving results, Jean Guinup is a respected leader in the retail marketing space. In her current role as Vice President, Marketing - Northeast Region at Premium Outlets, Simon Property Group, she continues to spearhead innovative marketing initiatives that enhance the customer experience and contribute to the overall growth and success of the company.