Professional Summary
Professional Overview
Jean Hanshu is the Founder and Chief Designer of surveys exploring what Baby Boomers think at What Boomers Think. With a strong background in consumer research and a keen understanding of the Baby Boomer demographic, Jean is a respected expert in her field, dedicated to providing actionable insights that help organizations better serve this influential generation.
Experience Summary
Current Role
As the Founder and Chief Designer of What Boomers Think, Jean is responsible for developing and executing comprehensive survey initiatives that delve into the attitudes, preferences, and behaviors of Baby Boomers. Through her innovative research methods and data-driven analysis, she helps clients across various industries gain a deeper understanding of this pivotal consumer segment, enabling them to make more informed strategic decisions.
Career Progression
Prior to launching What Boomers Think, Jean served as the Director at The Pampered Chef, where she honed her skills in consumer research and marketing. Before that, she held the role of Commercial Real Estate Agent at Keller Realty, leveraging her strong analytical and problem-solving abilities to assist clients in their real estate transactions.
Academic Background
Jean holds a Bachelor's degree in Marketing from the University of Arizona, where she graduated with distinction and demonstrated exceptional academic performance.
Areas of Expertise
- Consumer research and data analysis
- Survey design and implementation
- Baby Boomer demographic trends and preferences
- Strategic marketing and brand positioning
- Organizational decision-making and advisory services
Professional Impact
Through her work at What Boomers Think, Jean has established herself as a thought leader in the field of Baby Boomer consumer insights. Her research has been featured in prominent industry publications, and she has been invited to speak at various conferences and events, sharing her expertise and helping organizations better understand and engage with this influential consumer segment.
Conclusion
With a proven track record of success, Jean Hanshu is committed to driving innovation and delivering valuable insights that empower organizations to thrive in the dynamic Baby Boomer market. Her passion for understanding the needs and behaviors of this generation, combined with her strong analytical and strategic capabilities, make her a valuable asset to her clients and a respected authority in the field of consumer research.
