Professional Summary

Professional Overview

Jean-Marc Lacroix is an accomplished ecommerce and client experience leader with a proven track record of driving digital transformation and enhancing customer engagement across the luxury retail sector. As the Director of Ecommerce and Client Experience at Stetson and Versace, he leverages his deep expertise in omnichannel strategy, digital operations, and project management to deliver exceptional customer experiences and maximize business growth.

Experience Summary

Current Roles

Director of Ecommerce and Client Experience, Stetson (2025-01-01 to Present)

• Spearheading the development and implementation of a cohesive ecommerce strategy that aligns with the brand's vision and customer expectations

• Overseeing the optimization of digital platforms and touchpoints to enhance user experience and drive conversion rates

• Collaborating cross-functionally to integrate online and offline channels, ensuring a seamless omnichannel customer journey

• Implementing data-driven insights and analytics to inform decision-making and continuously improve the ecommerce ecosystem

Director of Ecommerce, Versace (2022-03-01 to Present)

• Responsible for leading the company's global ecommerce initiatives, including the development and execution of a comprehensive digital strategy

• Driving the expansion and optimization of Versace's online sales and marketing channels to increase market share and brand visibility

• Spearheading the implementation of advanced ecommerce technologies and tools to streamline operations and enhance customer experience

• Collaborating with cross-functional teams to align ecommerce activities with the overall business objectives and brand positioning

Career Progression

Prior to his current roles, Jean-Marc Lacroix held several ecommerce and digital leadership positions within the luxury retail industry, including:

Director of Digital Operations, Gucci (2019-09-01 to 2022-03-01)

• Spearheaded the optimization of Gucci's global digital infrastructure and online platforms, resulting in a 25% increase in online sales

• Implemented data-driven strategies to enhance the customer experience, leading to a 15% improvement in customer satisfaction scores

• Led the successful migration to a new ecommerce platform, ensuring a seamless transition and minimal business disruption

Omnichannel Project Manager, L'OCCITANE Group (2017-10-01 to 2019-08-01)

• Managed the successful rollout of a comprehensive omnichannel strategy, integrating online and offline customer touchpoints

• Streamlined ecommerce operations and order fulfillment processes, driving a 20% reduction in processing times

• Collaborated with cross-functional teams to enhance the overall customer experience, contributing to a 12% increase in customer loyalty

Consultant and Ecommerce Lead North America, Amaris (2013-05-01 to 2019-08-01)

• Provided strategic advisory services to luxury brands, helping them develop and implement effective ecommerce solutions

• Supported the optimization of digital channels and online customer journeys, resulting in measurable improvements in conversion rates and revenue

Academic Background

Jean-Marc Lacroix holds a Master's degree in Business Administration from ESSEC Business School, one of the leading management institutions in Europe. He also studied International Business at the University of Cambridge, further enhancing his global perspective and understanding of the luxury retail industry.

Areas of Expertise

• Ecommerce strategy and digital transformation

• Omnichannel customer experience and journey optimization

• Data-driven decision-making and performance analytics

• Project management and cross-functional collaboration

• Luxury retail industry trends and best practices

Professional Impact

Throughout his career, Jean-Marc Lacroix has played a pivotal role in driving digital innovation and enhancing customer engagement for leading luxury brands. His strategic vision, operational expertise, and collaborative approach have consistently delivered measurable business results and industry recognition.

Conclusion

With his extensive experience in ecommerce and client experience leadership, Jean-Marc Lacroix is poised to continue driving the digital transformation and success of Stetson and Versace. His proven track record of delivering exceptional customer experiences and driving sustainable business growth makes him a valuable asset to the luxury retail industry.