Jeana Gragnani - Senior Director, Ecommerce
Professional Overview
Jeana Gragnani is an accomplished ecommerce and digital commerce executive with extensive experience leading high-performing teams and driving strategic growth initiatives across the retail and apparel industries. As the Senior Director of Ecommerce at Fabletics, she leverages her deep expertise in site merchandising, digital marketing, and omnichannel strategy to optimize the brand's online customer experience and accelerate revenue.
Experience Summary
Current Role
As the Senior Director of Ecommerce at Fabletics, Jeana is responsible for overseeing all aspects of the brand's ecommerce operations, including site merchandising, digital marketing, user experience, and performance optimization. She leads a team of ecommerce specialists and collaborates cross-functionally to implement data-driven strategies that enhance customer engagement, conversion rates, and revenue growth. Jeana's strategic vision and execution have been instrumental in solidifying Fabletics' position as a leading athleisure brand in the highly competitive online retail landscape.
Career Progression
Prior to joining Fabletics, Jeana held progressive leadership roles in the ecommerce and digital commerce space, including Director of Digital Commerce at SOMA Intimates (Chico's FAS, Inc.), Director of Site Merchandising at Macy's, and Merchandise Planner at bluemercury and zulily. Throughout her career, she has consistently demonstrated the ability to drive innovation, optimize operational efficiency, and deliver measurable business impact through her strategic and data-driven approach.
Academic Background
Jeana holds a Bachelor's degree in Business Administration from the University of Southern California, where she graduated with honors.
Areas of Expertise
- Ecommerce and digital commerce strategy
- Site merchandising and user experience optimization
- Digital marketing and performance optimization
- Cross-functional team leadership and collaboration
- Data analysis and insights-driven decision making
- Omnichannel retail strategy and implementation
Professional Impact
At Fabletics, Jeana has spearheaded key initiatives that have significantly improved the brand's online performance, including the implementation of a personalized product recommendation engine, the optimization of the checkout process, and the development of a cohesive digital marketing strategy. Under her leadership, the Fabletics ecommerce platform has consistently achieved double-digit year-over-year growth, solidifying the brand's position as a leader in the athleisure market.
Conclusion
With her proven track record of driving ecommerce and digital transformation, Jeana Gragnani is poised to continue making a significant impact in the retail industry. Her strategic vision, data-driven approach, and exceptional leadership skills make her a valuable asset to any organization seeking to capitalize on the growth opportunities in the ever-evolving digital landscape.
