Jeanette Garner

VP Marketing & Digital

Professional Overview
Jeanette Garner is an accomplished marketing and digital transformation leader with over 20 years of experience driving strategic initiatives and delivering measurable business impact across the retail, beauty, and financial services industries. As the Vice President of Marketing & Digital at tasc, she is responsible for leading the company's integrated marketing and digital strategies, spearheading digital transformation efforts, and driving growth through innovative multichannel campaigns.

Experience Summary

Current Role
As the VP of Marketing & Digital at tasc, Jeanette oversees the development and execution of the company's comprehensive marketing and digital roadmap. She is a key member of the executive team, collaborating cross-functionally to align marketing initiatives with broader business objectives. Jeanette's strengths lie in her ability to leverage data-driven insights to inform strategic decision-making, enhance customer experiences, and drive measurable results.

Career Progression
Prior to her current role, Jeanette held several senior marketing and digital leadership positions, including SVP of Marketing & Digital - Digital Transformation, Digital Banking, and Traditional + Digital Marketing at Crescent Bank, and VP of Digital Banking - Digital Transformation, Digital Banking, and Traditional + Digital Marketing at the same institution. She has also served as the Founder and Fractional Head of eCommerce at eTail Maven, a successful eCommerce consulting firm, as well as held leadership roles in digital marketing and eCommerce at prestigious beauty brands such as Shiseido, NARS, and Lancôme.

Throughout her career, Jeanette has demonstrated a consistent track record of driving digital transformation, enhancing omnichannel customer experiences, and delivering tangible business growth. Her deep expertise in digital marketing, eCommerce, and data-driven decision-making has allowed her to make significant contributions to the organizations she has served.

Academic Background
Jeanette holds a Bachelor's degree in Business Administration from the University of New Orleans, where she graduated with distinction.

Areas of Expertise

• Digital transformation strategy and execution

• Integrated marketing campaign development and optimization

• Ecommerce and digital channel management

• Data-driven decision-making and performance analytics

• Cross-functional collaboration and team leadership

• Driving innovation and operational efficiency

Professional Impact
During her tenure at Crescent Bank, Jeanette led the bank's successful digital transformation initiative, which resulted in a 25% increase in digital banking adoption and a 15% improvement in customer satisfaction scores. She also spearheaded the development and launch of the bank's award-winning mobile banking app, which garnered industry recognition and contributed to a 20% year-over-year growth in digital transaction volumes.

As the Founder of eTail Maven, Jeanette provided strategic counsel and fractional leadership to numerous eCommerce clients, helping them optimize their digital platforms, enhance customer experiences, and achieve double-digit revenue growth.

Conclusion
Jeanette Garner is a seasoned marketing and digital transformation leader with a proven track record of driving business growth and delivering exceptional results. Her extensive experience, strategic vision, and data-driven approach make her a valuable asset to the organizations she serves. In her current role at tasc, Jeanette is poised to leverage her expertise to further strengthen the company's marketing and digital capabilities, enhancing customer engagement and accelerating its overall success.