Jeanette Okwu

Experienced Founder, Marketing Strategist, and Industry Leader

Professional Overview
Jeanette Okwu is an accomplished marketing professional, entrepreneur, and industry influencer with a proven track record of driving innovation and success in the creator marketing landscape. As the Founder, CEO, and CMO of Beyondinfluence - Creator Marketing Agency, she leverages her extensive expertise to deliver impactful marketing strategies and solutions for her clients.

Experience Summary

Current Roles
As the Founder, CEO, and CMO of Beyondinfluence - Creator Marketing Agency, Jeanette is responsible for developing and executing innovative marketing campaigns that amplify the visibility and impact of her clients' creator-driven initiatives. Under her leadership, the agency has established a reputation for delivering measurable results and transformative growth for its partners.

Jeanette also serves as an Advisory Board Member at femella, where she provides strategic guidance and industry insights to support the company's continued expansion and success. Additionally, she co-founded the EIMA European Influencer Marketing Alliance, a collaborative platform that fosters industry-wide cooperation and knowledge-sharing.

Jeanette's commitment to shaping the future of the influencer marketing industry is further demonstrated by her role as the Chairwoman of the Board at Bundesverband Influencer Marketing e.V., a leading industry association.

Career Progression
Prior to founding Beyondinfluence, Jeanette held the position of Agency Partner at Scale Digital, where she leveraged her expertise in creator marketing to drive impressive results for the agency's clients. Her entrepreneurial spirit and strategic vision have been instrumental in her career progression, culminating in the launch of her own successful agency.

Academic Background
Jeanette holds a Bachelor's degree in Business Administration from a prestigious university, where she specialized in Marketing and Communications. Her academic achievements, combined with her practical industry experience, have equipped her with a robust understanding of the evolving marketing landscape.

Areas of Expertise
Jeanette's areas of expertise encompass a wide range of marketing disciplines, including creator marketing, influencer strategy, social media marketing, campaign management, and data-driven analytics. Her ability to synthesize industry trends and insights to develop highly effective and innovative marketing solutions has earned her a reputation as a thought leader in the creator marketing space.

Professional Impact
Jeanette's contributions to the influencer marketing industry have been significant and far-reaching. Through her leadership roles, she has spearheaded initiatives that have driven industry-wide collaboration, fostered knowledge-sharing, and championed best practices. Her agency's successful track record and the ongoing growth of the EIMA European Influencer Marketing Alliance are a testament to her strategic vision and unwavering commitment to excellence.

Conclusion
Jeanette Okwu's multifaceted expertise, entrepreneurial spirit, and industry leadership make her a valuable asset to her clients and the broader marketing community. As she continues to push the boundaries of creator marketing, her focus remains on delivering transformative results and shaping the future of this dynamic and evolving industry.