Jeff Cao

Head of Operations, Greater China & Business Development Director (hybrid role)

Shanghai, Shanghai, China

Professional Overview

Jeff Cao is an experienced operations and business development leader with a proven track record in the market research industry. In his current role as Head of Operations, Greater China and Business Development Director at Profiles by Kantar, he is responsible for overseeing critical operations functions and driving strategic growth initiatives across the Greater China region.

Experience Summary

Current Role
As Head of Operations, Greater China and Business Development Director, Jeff is accountable for ensuring the smooth and efficient delivery of Profiles by Kantar's services to clients in the region. He manages a team of cross-functional professionals and oversees key operational processes, including project management, data collection, and client engagement. Additionally, Jeff plays a pivotal role in developing and executing the company's business development strategy, identifying new market opportunities and securing high-value client accounts.

Career Progression
Prior to his current hybrid role, Jeff served as Director of Client Operations, Greater China at Profiles by Kantar, where he led a team responsible for delivering complex research projects and maintaining strong client relationships. He also held the position of Director of Research Technology, APAC, during which he spearheaded the integration of innovative technological solutions to enhance the company's research capabilities. Earlier in his career, Jeff gained valuable experience in operations and project management roles at Research Now and Ipsos I-View.

Academic Background

Jeff holds a bachelor's degree in Economics from a leading university in China, where he graduated with distinction.

Areas of Expertise

• Operations management and process optimization

• Business development and strategic account management

• Client relationship building and stakeholder engagement

• Data analytics and research technology integration

• Cross-cultural team leadership and collaboration

Professional Impact

Under Jeff's leadership, Profiles by Kantar has achieved significant operational efficiencies and experienced robust business growth in the Greater China market. He has played a pivotal role in securing several high-profile client accounts, resulting in a 25% increase in revenue over the past three years. Jeff's expertise in leveraging technology to streamline research processes has also contributed to enhanced project delivery and client satisfaction.

Conclusion

With his extensive experience, strategic mindset, and proven track record of operational excellence and business growth, Jeff Cao is a valuable asset to Profiles by Kantar and a respected leader in the market research industry. He is well-positioned to continue driving the company's success in the Greater China region and beyond.