Jeff Day - Experienced CMO and Entrepreneurial Leader
Professional Overview
Jeff Day is an accomplished marketing executive and entrepreneurial leader with a proven track record of driving growth and innovation. As the Chief Marketing Officer (CMO) and co-founder of Act-On Software, he leverages his deep expertise in digital marketing and software-as-a-service (SaaS) to guide the strategic direction of the company. Additionally, he serves as the CEO of Row'r Fitness, where he oversees the development and expansion of this innovative fitness technology platform.
Experience Summary
Current Roles
CMO and Co-Founder, Act-On Software (Present)
As the CMO and co-founder of Act-On Software, Jeff is responsible for leading the company's marketing strategy and initiatives. Under his leadership, Act-On has emerged as a leading provider of marketing automation solutions, serving a growing customer base across various industries. Jeff's strategic vision and execution have been instrumental in driving the company's market share and brand recognition.
CEO, Row'r Fitness (Present)
In his role as CEO of Row'r Fitness, Jeff oversees the development and expansion of the company's innovative fitness technology platform. He is responsible for setting the strategic direction, managing operations, and leading the team to deliver a superior customer experience.
Board Advisor, Parentfile and COMPETE BePlayFuel (Present)
Jeff also serves as a board advisor for Parentfile and COMPETE BePlayFuel, providing strategic guidance and industry expertise to support the growth and development of these emerging technology companies.
Career Progression
Prior to his current roles, Jeff held the position of Senior Vice President of Marketing at Act-On Software, where he was instrumental in driving the company's marketing efforts and growth. He has a diverse background that includes experience in both startup and enterprise settings, allowing him to navigate the complexities of scaling a business and leveraging digital marketing strategies for maximum impact.
Academic Background
Jeff holds a Bachelor's degree in Business Administration from the University of Washington, where he specialized in Marketing and Entrepreneurship.
Areas of Expertise
- Digital marketing and demand generation
- SaaS business model and strategy
- Startup leadership and management
- Product development and innovation
- Strategic planning and execution
- Building high-performing teams
Professional Impact
Under Jeff's leadership, Act-On Software has become a leading provider of marketing automation solutions, serving a growing customer base across various industries. His strategic vision and execution have been instrumental in driving the company's market share and brand recognition.
Conclusion
Jeff Day is a seasoned marketing executive and entrepreneurial leader with a proven track record of driving growth and innovation. His expertise in digital marketing, SaaS, and startup leadership, combined with his dedication to delivering exceptional results, make him a valuable asset to the companies he serves. As he continues to guide the strategic direction of Act-On Software and Row'r Fitness, Jeff is poised to make a lasting impact on the industry.
