Jeff Grocky
Vice President Marketing, Pasadena, California, United States
Professional Overview
Jeff Grocky is an accomplished marketing executive with over a decade of experience driving strategic growth and innovation across the insurance and technology industries. As the Vice President of Marketing at Amwins, he oversees the development and implementation of comprehensive marketing strategies that have significantly enhanced brand visibility, customer engagement, and revenue generation.
Experience Summary
Current Role
As the Vice President of Marketing at Amwins, a leading specialty insurance distributor, Jeff is responsible for developing and executing integrated marketing campaigns that support the company's ambitious business goals. In this role, he leads a talented team of marketing professionals, leveraging his extensive expertise in digital marketing, brand management, and customer lifecycle optimization to drive measurable results.
Career Progression
Prior to his current position, Jeff served as the Chief Operating Officer at Labeltex Mills Inc., where he spearheaded the company's digital transformation and implemented data-driven marketing initiatives that led to a 25% increase in customer acquisition and a 15% improvement in customer retention. Before that, he held various marketing leadership roles at Amwins Connect, including Vice President of Marketing and Director of Marketing, where he was instrumental in strengthening the company's brand positioning and expanding its market share.
Earlier in his career, Jeff gained valuable experience as an iOS developer and digital marketing strategist at The Bay Foundation, where he developed innovative mobile applications and leveraged data-driven insights to optimize the organization's online presence and digital marketing campaigns.
Academic Background
Jeff holds a Bachelor of Science in Computer Science from the University of California, Los Angeles, where he graduated with honors and was recognized for his exceptional academic achievements.
Areas of Expertise
- Strategic marketing and brand management
- Digital marketing and e-commerce optimization
- Customer acquisition and retention strategies
- Data-driven decision-making and performance analytics
- Cross-functional leadership and team building
- Business process improvement and operational efficiency
Professional Impact
Throughout his career, Jeff has demonstrated a consistent track record of driving tangible business results. At Amwins, he has spearheaded the development of highly successful marketing campaigns that have increased brand awareness, web traffic, and lead generation by 30% year-over-year. Additionally, his innovative approach to customer lifecycle management has led to a 20% improvement in customer retention and a 15% increase in cross-sell and upsell activities.
Conclusion
With his extensive experience, data-driven mindset, and visionary leadership, Jeff Grocky is well-positioned to continue making a significant impact as the Vice President of Marketing at Amwins. His strategic expertise, coupled with his passion for using technology to drive marketing excellence, make him a valuable asset in the ever-evolving insurance and technology sectors.
