Jeff Harrop

Senior Vice President, Marketing & Customer Engagement

Professional Overview
Jeff Harrop is an accomplished senior executive with extensive experience in marketing, customer engagement, and sports/entertainment industry leadership. As the Senior Vice President of Marketing & Customer Engagement at the Ottawa Senators Hockey Club, he is responsible for driving the organization's marketing strategy, deepening fan connections, and enhancing the overall fan experience.

Experience Summary

Current Role
In his current role, Jeff is responsible for leading the marketing, fan engagement, and customer experience functions for the Ottawa Senators Hockey Club. He oversees the development and execution of comprehensive marketing campaigns, digital/social media strategies, and innovative fan programs to drive ticket sales, merchandise revenue, and brand affinity. Under his leadership, the organization has witnessed a significant increase in fan engagement and loyalty.

Career Progression
Prior to joining the Ottawa Senators, Jeff served as the President of FC Edmonton, where he successfully led the team's rebranding and revitalized the club's fanbase and community partnerships. He also held the role of Principal at Ossington Group, providing strategic marketing and business consulting services to clients in the sports and entertainment industries.

Earlier in his career, Jeff held senior marketing and leadership positions at Oilers Entertainment Group, Molson Coors Beverage Company, and Johnson & Johnson, where he demonstrated his expertise in brand management, customer insights, and driving business growth. His diverse experience across multiple industries has equipped him with a well-rounded understanding of marketing best practices and a keen ability to adapt to changing market dynamics.

Academic Background
Jeff holds a Bachelor's degree in Business Administration from the University of British Columbia, with a specialization in Marketing. He is recognized for his strategic thinking, data-driven approach, and ability to foster collaborative, high-performing teams.

Areas of Expertise

• Strategic marketing and brand management

• Customer experience and fan engagement

• Digital/social media strategy and execution

• Sports and entertainment industry leadership

• Driving business growth and revenue optimization

• Building high-performing, cross-functional teams

Professional Impact
Throughout his career, Jeff has demonstrated a track record of driving impactful results for the organizations he has served. At FC Edmonton, he spearheaded a comprehensive rebranding effort that led to a significant increase in fan attendance and merchandise sales. During his tenure at Oilers Entertainment Group, he played a pivotal role in developing and implementing innovative marketing campaigns that enhanced the organization's brand visibility and fan loyalty.

Conclusion
Jeff Harrop's extensive experience, strategic acumen, and proven leadership in the sports and entertainment industry make him a valuable asset to the Ottawa Senators Hockey Club. With his dedication to driving customer engagement, enhancing the fan experience, and delivering measurable business results, Jeff is well-positioned to continue making a positive impact on the organization and the industry as a whole.