Executive Overview
Jeff Kaczmar is currently serving as Digital Art Director at Brixton, a U.S.-based lifestyle apparel brand. He is located in San Diego County, California. With a demonstrated history of senior creative roles in the fashion and lifestyle industry, Kaczmar's portfolio leverages comprehensive experience in digital design, brand-building collaborations, and creative leadership. He possesses a robust educational background from San Diego State University–California State University, and maintains a significant professional network, indicated by his 500+ LinkedIn connections.
Professional Experience
Current Position: Digital Art Director, Brixton
- Tenure: Since February 2022
- Key Responsibilities:
- Leads digital creative direction for the Brixton brand across multiple campaigns, digital platforms, and product launches.
- Collaborates closely with design and marketing teams to ensure visual cohesion and alignment with brand identity.
- Oversees execution of high-impact creative projects, both in-house and through collaborative partnerships.
Past Experience Highlights:
- Lead Creative, Global at RVCA
- Served as lead global creative, influencing large-scale campaign aesthetics and visual storytelling. (May 2019 – 2022)
- Senior Brand Designer, Global at Reef
- Directed global brand design for a major lifestyle footwear and apparel brand. (February 2015 – 2019)
- Graphic Design: Various roles with increasing responsibility in digital and print design for leading lifestyle brands.
Notable Projects and Collaborations
Brixton x Coca-Cola Collaboration
- Role: Designer (Part of a collaborative design team under the direction of Art Director Chris Schindler)
- Project Scope: Developed digital collateral and marketing assets for the high-profile Brixton x Coca-Cola campaign.
- Creative Impetus: Focused on capturing and reimagining the free-spirited, upbeat energy of 1970s Americana and rock 'n' roll, while preserving the iconic Coca-Cola brand identity.
- Outcome: Successfully delivered a visually vibrant, co-branded campaign that resonated with both Brixton and Coca-Cola audiences and reinforced Brixton's image as a dynamic lifestyle brand.
Other Key Projects (Digital and Print)
- Brixton x Fender
- The Everyday Short series
- WTHR Guard
- Tech Stories and Retail POP/Print Ad campaigns
- Brixton Workshop Collective initiatives
Professional Skills and Strengths
- Creative Direction: Significant expertise in overseeing and guiding digital art and design initiatives from concept to execution.
- Brand Collaboration: Proven track record of delivering collaborative projects with major international brands, ensuring brand alignment and innovative visual storytelling.
- Digital Media: Strong competence in creating digital content for diverse channels including web, social media, display advertising, and in-store assets.
- Cross-Functional Leadership: Experience working with senior management, design peers, and marketing teams to drive results-oriented creative strategies.
Education
- San Diego State University–California State University
- Degree details not specified
- Focused on art and design curriculum relevant to creative leadership roles in digital media and apparel industries.
Recent and Public Engagements
- MAR25 NEWSLETTER by BrixtonHQ (March 2025):
- Recognized among key team contributors for Brixton’s creative initiatives.
- Participation in company-wide communications and featured in media highlighting the internal culture and creative direction.
Additional Information
- LinkedIn Profile: [Jeff Kaczmar on LinkedIn](https://www.linkedin.com/in/jeffkaczmar)
- Location: San Diego County, CA, United States
- Network: 500+ professional connections, with industry reach across fashion, apparel, design, and digital content sectors.
Strategic Insights
Jeff Kaczmar’s current stewardship of Brixton’s digital creative output places him at the core of the brand’s visual identity and consumer-facing campaigns. His history with collaborative projects, notably with globally recognized brands like Coca-Cola and Fender, underscores his capability in delivering high-visibility, cross-branded initiatives. Brixton’s focus on growth through partnerships and storytelling aligns with Kaczmar’s demonstrated skills in art direction and digital design, suggesting ongoing opportunities to engage him on innovative, co-branded, or technology-driven projects that capitalize on Brixton’s distinctive market positioning.
