Jeff Long

Digital Marketing & Media Director, International

Professional Overview
Jeff Long is an accomplished digital marketing and media executive with extensive experience driving growth and innovation across the consumer products and sports industries. As the Digital Marketing & Media Director, International at Taco Bell, he is responsible for leading the brand's digital strategy and media initiatives in global markets, leveraging data-driven insights to deliver engaging customer experiences and drive measurable results.

Experience Summary

Current Role
In his current role at Taco Bell, Jeff is spearheading the brand's digital transformation and expanding its global digital footprint. He oversees the development and execution of integrated digital marketing campaigns, directs the optimization of media investments across various channels, and collaborates cross-functionally to enhance the customer journey and drive sustainable business growth. Under his leadership, Taco Bell has experienced significant increases in online sales, social media engagement, and brand awareness in international markets.

Career Progression
Prior to joining Taco Bell, Jeff held several leadership positions at KFC, where he successfully transformed the brand's digital presence and e-commerce capabilities. As the Director of Customer Journey Marketing, he implemented innovative customer segmentation strategies and personalization tactics, resulting in improved customer loyalty and increased revenue. Earlier in his career, Jeff served as the Director of Digital Ventures at KFC, where he drove the development and integration of new digital technologies to enhance the customer experience.

Jeff's experience also includes roles at Baseball Prospectus, Doe-Anderson, and Planit, where he contributed to successful digital strategy and marketing initiatives for clients across various industries.

Academic Background
Jeff holds a Bachelor's degree in Marketing from the University of Kentucky, where he graduated with honors and was recognized for his outstanding academic achievements.

Areas of Expertise

• Digital marketing strategy and execution

• Media planning and optimization

• E-commerce and customer journey optimization

• Data-driven decision making and analytics

• Cross-functional collaboration and team leadership

• Global marketing and brand expansion

Professional Impact
Throughout his career, Jeff has demonstrated a consistent track record of driving measurable business impact. At KFC, he spearheaded the development of a personalized digital loyalty program that resulted in a 25% increase in customer retention and a 15% boost in average order value. In his role at Baseball Prospectus, he led the implementation of a comprehensive digital marketing strategy that expanded the brand's online presence and grew its subscriber base by over 30%.

Conclusion
With his extensive expertise in digital marketing, media strategy, and customer experience optimization, Jeff is poised to make a significant impact in his role at Taco Bell. His strategic vision, data-driven approach, and proven ability to drive growth and innovation make him a valuable asset to the organization as it continues to expand its global footprint and deliver exceptional customer experiences.