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Jeff Macgurn

Professional Summary



Professional Overview


Jeff Macgurn is a seasoned marketing and operations executive with over 20 years of experience driving growth and digital transformation for leading brands. As the Chief Client Officer at Ignite Visibility and the Chief Marketing Officer at WineBid, he leverages his deep expertise in digital marketing, performance optimization, and client strategy to deliver measurable results for his clients.

Experience Summary



Current Roles


Chief Client Officer, Ignite Visibility (2022 - Present)
  • Responsible for overseeing client strategy, relationship management, and service delivery to drive exceptional customer experiences and business outcomes

  • Collaborates closely with the executive team to shape the company's growth vision and operational priorities

  • Leads the development and implementation of innovative client-centric solutions that capitalize on emerging trends and technologies


Chief Marketing Officer, WineBid (2022 - Present)
  • Spearheads the strategic development and execution of comprehensive marketing initiatives to elevate the company's brand, expand its customer base, and drive revenue growth

  • Oversees the full marketing mix, including digital marketing, content creation, customer engagement, and performance measurement

  • Builds and leads a high-performing marketing team to deliver impactful campaigns and elevate the company's position within the online wine auction industry


Career Progression


Chief Operating Officer, BOL Agency (2020 - 2022)
  • Provided strategic leadership and operational oversight to drive the agency's growth and operational efficiency

  • Implemented robust process improvements and technology solutions to enhance service delivery and client satisfaction

  • Played a pivotal role in the successful acquisition and integration of a complementary agency


Senior Vice President of Digital, Jerome's Furniture (2018 - 2020)
  • Led the digital transformation of the company's marketing and e-commerce capabilities

  • Drove a significant increase in online sales and customer engagement through the optimization of the brand's digital presence and multichannel marketing strategies

  • Developed and executed a comprehensive SEO and performance marketing strategy to improve organic visibility and drive high-quality traffic


Senior Vice President of Performance Marketing, Mirum Agency (2017)
  • Oversaw the strategic direction and execution of data-driven performance marketing campaigns for the agency's diverse client portfolio

  • Spearheaded the development and implementation of innovative attribution modeling and conversion optimization tactics


Academic Background


Jeff holds a Bachelor of Science degree in Computer Science from the University of California, San Diego, where he graduated with distinction.

Areas of Expertise


  • Digital marketing strategy and execution

  • Search engine optimization (SEO) and performance marketing

  • Data-driven analytics and attribution modeling

  • Client relationship management and strategic partnership development

  • Operational excellence and process optimization

  • Cross-functional team leadership and talent development


Professional Impact


  • Drove a 35% increase in online sales for Jerome's Furniture through the transformation of their digital marketing and e-commerce platforms

  • Led the successful acquisition and integration of a complementary agency, resulting in a 25% increase in revenue and a 30% improvement in operational efficiency for BOL Agency

  • Developed and implemented innovative attribution models that enabled Mirum Agency's clients to achieve a 20% increase in marketing ROI


Conclusion


With his impressive track record of driving digital transformation and delivering measurable business impact, Jeff Macgurn is a strategic marketing and operations leader poised to drive continued success for Ignite Visibility, WineBid, and their clients. His deep industry expertise, data-driven approach, and proven ability to build high-performing teams make him a valuable asset in today's rapidly evolving digital landscape.