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Jeff Macgurn

Jeff Macgurn - Chief Client Officer



Professional Overview



Jeff Macgurn is a seasoned marketing and digital strategy executive with over 20 years of experience driving impactful results for leading brands. In his current role as Chief Client Officer at Ignite Visibility and Chief Marketing Officer at WineBid, he leverages his extensive expertise in performance marketing, search engine optimization, and digital transformation to help clients achieve their business goals.

Experience Summary



Current Roles


Chief Client Officer at Ignite Visibility (2022 - Present)
  • Responsible for overseeing the development and implementation of comprehensive digital marketing strategies for Ignite Visibility's diverse client portfolio

  • Collaborates cross-functionally to optimize campaign performance, enhance customer experiences, and drive measurable business outcomes

  • Serves as a trusted advisor, providing strategic counsel and innovative solutions to help clients navigate the evolving digital landscape


Chief Marketing Officer at WineBid (2022 - Present)
  • Leads the development and execution of WineBid's integrated marketing initiatives, including brand awareness, lead generation, and customer acquisition

  • Implements data-driven strategies to enhance the company's digital presence, customer engagement, and overall market positioning

  • Oversees a team of marketing professionals to ensure the successful delivery of high-impact campaigns and initiatives


Career Progression


Prior to his current roles, Jeff held several senior-level positions with leading marketing agencies and retail brands, including:
  • Chief Operating Officer at BOL Agency (2020 - 2022)

  • Senior Vice President of Digital at Jerome's Furniture (2017 - 2020)

  • Senior Vice President of Performance Marketing at Mirum Agency (2017)

  • Global Managing Director, SVP at iProspect (2015 - 2016)

  • Senior Vice President, Search at Covario (2014 - 2015)


Throughout his career, Jeff has consistently demonstrated his ability to drive digital transformation, optimize marketing performance, and deliver measurable business impact for his clients and employers.

Academic Background


Jeff holds a Bachelor of Science degree in Computer Science from the University of California, San Diego.

Areas of Expertise


  • Digital marketing strategy and execution

  • Search engine optimization (SEO) and performance marketing

  • Data-driven decision making and campaign optimization

  • Cross-functional collaboration and team leadership

  • Omnichannel customer experience design and implementation


Professional Impact


  • Spearheaded the development and implementation of a comprehensive digital marketing strategy that resulted in a 35% increase in website traffic and a 25% uplift in lead generation for a leading furniture retailer

  • Implemented a robust SEO program that drove a 40% increase in organic search visibility and a 30% improvement in conversion rates for a global e-commerce platform

  • Led the successful integration of multiple marketing technology platforms, streamlining data management and campaign optimization processes, leading to a 25% reduction in marketing overhead costs


Conclusion


With his extensive experience, strategic vision, and proven track record of driving digital transformation, Jeff Macgurn is a highly sought-after marketing executive who consistently delivers measurable business impact for his clients and organizations. As he continues to evolve in his current roles, he remains committed to leveraging the power of data-driven marketing and innovative technology to help clients navigate the ever-changing digital landscape and achieve their long-term growth objectives.