Jeff McRitchie - Chief Marketing Officer, Buy-Rite Salon & Spa Equipment
Professional Background and Experience
Jeff McRitchie currently serves as the Chief Marketing Officer (CMO) at Buy-Rite Salon & Spa Equipment. Based in Kirkland, WA, Jeff has been with the company for over a year, bringing a wealth of experience and strategic expertise to his role.
Career Highlights
- Chief Marketing Officer: Jeff McRitchie has been working as the CMO at Buy-Rite Salon & Spa Equipment for over 366 days. His role involves overseeing the marketing strategies and execution across various channels to drive business growth.
- Experience in Online Marketing: Jeff has over 15 years of experience in online marketing, which complements his current responsibilities and adds significant value to Buy-Rite Salon & Spa's online presence and marketing initiatives.
- Previous Roles: Before joining Buy-Rite Salon & Spa Equipment, Jeff contributed significantly to the growth of MyBinding, helping transform it from a small direct sales organization into a national brand. He held a leadership role there for 18 years.
Educational and Professional Credentials
- PMP and MBA: Jeff possesses both a PMP (Project Management Professional) certification and an MBA. These qualifications underscore his strong background in project management and business administration, which are critical for his leadership role in marketing.
Contributions and Operational Expertise
- Strategic Leadership: Jeff is recognized as a strategic advisor with unique skills and capabilities that distinguish him in his field. His leadership at Buy-Rite focuses on leveraging digital marketing strategies to enhance the company’s market reach and competitive edge.
- Team Collaboration: Within Buy-Rite Salon & Spa Equipment, Jeff McRitchie works closely with other top executives. The leadership team includes Richard Eichholz (President), Adam Eichholz (Vice President), and Jessica Thompson (Director of Ecommerce), indicating a collaborative executive environment.
Company Overview
Buy-Rite Salon & Spa Equipment specializes in providing high-quality, affordable salon equipment and furniture suited for a variety of professional settings including hair salons, spas, and barber shops. The company operates showrooms in key locations such as Atlanta, GA, and Dallas, TX.
Contact Information
- Location: Kirkland, WA
- Email & Phone: Specific details can be accessed through professional directories such as RocketReach and SignalHire.
- LinkedIn: [Jeff McRitchie LinkedIn Profile](https://www.linkedin.com/in/jeffmcritchie)
Recent Developments
- Transition from MyBinding: Jeff publicly announced his departure from MyBinding after 18 years in January 2022, marking a significant career transition to his current role at Buy-Rite Salon & Spa Equipment.
Insights for Sales Engagement
Understanding Jeff’s extensive background in online marketing and his strategic approach to leadership can be pivotal for aligning sales pitches with the goals and challenges faced by Buy-Rite Salon & Spa Equipment. His professional journey demonstrates a strong emphasis on digital transformation and strategic growth, areas that can be targeted in potential sales discussions.
