Jeff Pedersen, CFO

Professional Overview

Jeff Pedersen is an accomplished finance executive with over 20 years of experience driving operational excellence and strategic growth across the food and beverage industry. As the Chief Financial Officer at Suja Juice, he leverages his deep expertise in financial planning, analysis, and operations to support the company's continued success and expansion.

Experience Summary

Current Role

As the CFO of Suja Juice, Jeff is responsible for overseeing all financial functions, including budgeting, forecasting, reporting, and capital management. He collaborates closely with the executive team to align financial strategies with the company's long-term objectives, ensuring sound fiscal management and data-driven decision-making. Under his leadership, Suja Juice has achieved consistent revenue growth and improved operational efficiency, positioning the company for continued success in the competitive natural beverage market.

Career Progression

Prior to joining Suja Juice, Jeff held various finance leadership roles, including Vice President of Operations Finance at Constellation Brands and Director of Finance, Financial Planning & Analysis at Exemplis Corporation. He also gained valuable experience in the food service and wine industries, serving as Director of Finance at Pepsi Beverages Company and Senior Finance Manager at E&J Gallo Winery. Throughout his career, Jeff has demonstrated a keen ability to drive business performance, optimize financial processes, and support strategic initiatives that have led to tangible organizational growth and profitability.

Academic Background

Jeff holds a Bachelor of Science in Accounting from the University of California, Davis, where he graduated with honors. He is a Certified Public Accountant (CPA) and has completed advanced finance and leadership programs to continually enhance his professional expertise.

Areas of Expertise

• Financial planning, analysis, and reporting

• Capital structure and risk management

• Strategic decision-making and business partnering

• Operational efficiency and cost optimization

• Mergers, acquisitions, and integration

• Talent development and team leadership

Professional Impact

During his tenure at Constellation Brands, Jeff spearheaded the integration of a major acquisition, leading to a 15% increase in operating margins within the first year. At Exemplis Corporation, he implemented a new financial planning and analysis framework that enhanced visibility and enabled more informed decision-making, contributing to a 20% improvement in profitability. As the CFO of Suja Juice, Jeff has been instrumental in securing strategic financing and driving sustainable growth, positioning the company as a leader in the natural beverage industry.

Conclusion

With his extensive finance expertise, strategic acumen, and proven track record of driving organizational success, Jeff Pedersen is a valuable asset to Suja Juice. Committed to excellence, he continues to leverage his multifaceted skills to support the company's financial well-being and strategic objectives, positioning it for long-term prosperity and industry leadership.