Professional Summary

Professional Overview

Jeff Setterington is an experienced sales and business leader with a proven track record of driving growth and innovation in the insurance industry. As the Vice President of Sales at Crawford & Company, he is responsible for leading the company's North American sales strategy and initiatives, with a focus on delivering exceptional customer service and expanding the organization's market footprint.

Experience Summary

Current Role

As Vice President of Sales at Crawford & Company since 2019, Jeff oversees a team of regional sales managers and business development professionals. He is instrumental in developing and executing the company's sales strategy, identifying new business opportunities, and fostering strong client relationships. Under his leadership, the sales organization has consistently exceeded revenue targets and expanded the company's presence in key markets.

Career Progression

Prior to joining Crawford & Company, Jeff held various leadership roles in the insurance industry. He served as the Director of Specialty Solutions and North American Sales Lead at Intact, where he spearheaded the development and implementation of innovative product offerings and sales strategies. Earlier in his career, Jeff held senior positions at Revau, Arch Insurance Canada Limited, and AIG, where he demonstrated his expertise in mergers and acquisitions, capital management, distribution, and enterprise sales.

Academic Background

Jeff holds a Bachelor's degree in Business Administration from the University of Toronto, with a specialization in Finance and Risk Management. He has also completed several executive education programs focused on strategic leadership and sales management.

Areas of Expertise

Jeff's areas of expertise include:

• Sales strategy and execution

• Business development and client relationship management

• Insurance industry knowledge and market trends

• Mergers and acquisitions

• Capital management and financial optimization

• Data-driven decision making and analytics

Professional Impact

Throughout his career, Jeff has consistently delivered exceptional results for the organizations he has served. Notable achievements include:

• Spearheading the successful integration of two major acquisitions, leading to significant revenue growth and market share expansion

• Implementing data-driven sales strategies that resulted in a 25% increase in new business wins for his previous employer

• Serving as a thought leader in the insurance industry, contributing to industry publications and speaking at conferences on topics such as digital transformation and customer-centric sales approaches

Conclusion

With his extensive experience, strategic mindset, and commitment to excellence, Jeff Setterington is well-positioned to drive continued success for Crawford & Company. His deep industry knowledge, coupled with his proven leadership abilities, make him a valuable asset in the evolving insurance landscape.