Jeff Sigouin

President & Chief Operating Officer

Professional Overview
Jeff Sigouin is an accomplished business leader with extensive experience in the consumer packaged goods industry. As the President and Chief Operating Officer of 5-hour ENERGY®, he is responsible for driving the strategic direction and operational excellence of the organization. Sigouin's expertise spans sales, marketing, and general management, enabling him to effectively navigate the dynamic challenges facing the energy drink market.

Experience Summary

Current Role
As the President and Chief Operating Officer of 5-hour ENERGY®, Sigouin oversees the day-to-day operations and long-term growth of the brand. He is instrumental in developing and executing strategic initiatives to strengthen the company's market position, improve operational efficiency, and drive sustainable profitability. Under his leadership, the company has maintained its position as a leading player in the energy drink category.

Career Progression
Prior to joining 5-hour ENERGY®, Sigouin held various leadership roles at reputable consumer brands. As the Vice President and General Manager at Classic Jerky Company, he spearheaded the company's expansion into new markets and product categories, driving significant revenue growth. Earlier in his career, Sigouin served as the Director of Sales at Dawn Foods Global, where he was responsible for managing key customer relationships and implementing strategic sales initiatives. His diverse background also includes experience in shopper marketing and account management at GSK, where he demonstrated his ability to thrive in dynamic, competitive environments.

Academic Background
Sigouin holds a Bachelor's degree from a prestigious university, where he specialized in business administration and marketing. His academic achievements and focus on consumer-centric strategies have been instrumental in shaping his successful career trajectory.

Areas of Expertise

• Strategic planning and execution

• Sales and account management

• Brand building and marketing

• Operations and supply chain optimization

• Cross-functional team leadership

• Driving organizational growth and profitability

Professional Impact
Throughout his career, Sigouin has consistently demonstrated his ability to drive tangible results and positively impact the organizations he has been a part of. At 5-hour ENERGY®, he has been instrumental in strengthening the brand's market position, improving operational efficiency, and cultivating a high-performing, collaborative culture. His strategic vision and operational expertise have been crucial in navigating the challenges faced by the energy drink industry and positioning the company for continued success.

Conclusion
With his extensive experience in the consumer packaged goods industry and a proven track record of driving growth and operational excellence, Jeff Sigouin is well-equipped to lead 5-hour ENERGY® into the future. His strategic mindset, coupled with his strong leadership and cross-functional expertise, make him a valuable asset to the organization and a respected industry leader.