Jeffery Burge

Vice President, Global Marketing

Professional Overview

Jeffery Burge is an accomplished marketing executive with over a decade of experience in the beauty and personal care industry. As the Vice President of Global Marketing at Peter Thomas Roth Clinical Skin Care, he leads a team of marketing professionals in developing and executing integrated, data-driven strategies that drive brand awareness, customer engagement, and sales growth across international markets.

Experience Summary

Current Role

As the Vice President of Global Marketing at Peter Thomas Roth Clinical Skin Care, Jeffery is responsible for overseeing the company's global marketing efforts, including brand positioning, digital marketing, content creation, and campaign management. He works closely with cross-functional teams to develop and implement innovative marketing initiatives that align with the brand's overall strategic objectives. Under Jeffery's leadership, the global marketing team has achieved significant milestones, including a 25% increase in social media engagement and a 15% year-over-year growth in e-commerce sales.

Career Progression

Jeffery's career at Peter Thomas Roth Clinical Skin Care has been marked by a steady progression of increasing responsibilities and leadership roles. He joined the company in 2015 as a Marketing Intern and quickly rose through the ranks, taking on roles such as Social Media and Digital Marketing Coordinator, Assistant Manager of Global Marketing and Digital Content, and Manager of Global Campaign Marketing. In 2018, he was promoted to Manager of Global Marketing, and in 2020, he was named the Director of Global Marketing. His extensive experience and proven track record of success culminated in his current appointment as the Vice President of Global Marketing in 2024.

Academic Background

Jeffery holds a Bachelor of Science (B.S.) in Entrepreneurship with a Minor in Art History from the Fashion Institute of Technology. He also completed a Digital Marketing Bootcamp program at Columbia Engineering and is currently pursuing a Master of Business Administration (MBA) from the UCLA Anderson School of Management, focusing on business administration and management.

Areas of Expertise

Integrated marketing strategy development and execution

Digital marketing, including social media, content creation, and e-commerce

Brand positioning and identity management

Global campaign planning and implementation

Cross-functional collaboration and team leadership

Data analysis and performance optimization

Professional Impact

Under Jeffery's leadership, the global marketing team at Peter Thomas Roth Clinical Skin Care has achieved significant results, including:

Driving a 25% increase in social media engagement across key platforms

Delivering a 15% year-over-year growth in e-commerce sales

Spearheading the launch of a successful influencer marketing campaign that generated a 20% uplift in brand awareness

Implementing a data-driven approach to content optimization that improved conversion rates by 12%

Conclusion

Jeffery Burge is a seasoned marketing executive with a proven track record of success in the beauty and personal care industry. His extensive experience, strategic mindset, and ability to drive impactful results make him a valuable asset to Peter Thomas Roth Clinical Skin Care as they continue to expand their global presence and solidify their position as a leading player in the market.