Jeffrey Johansen

Senior Vice President of Marketing

Professional Overview
Jeffrey Johansen is a seasoned marketing executive with extensive experience driving growth and innovation in the consumer packaged goods (CPG) industry. As the Senior Vice President of Marketing at Hanesbrands Inc., he is responsible for overseeing the development and execution of comprehensive marketing strategies to enhance brand visibility, increase customer engagement, and deliver measurable business results.

Experience Summary

Current Role
Since 2013, Mr. Johansen has served as the Senior Vice President of Marketing at Hanesbrands Inc., a leading global apparel manufacturer. In this role, he is accountable for developing and implementing innovative marketing campaigns to drive the company's portfolio of iconic brands, including Hanes, Champion, and Playtex. Under his leadership, Hanesbrands has experienced a significant increase in market share and brand loyalty, with several campaigns recognized for their creative excellence and customer impact.

Career Progression
Prior to joining Hanesbrands, Mr. Johansen held the position of CMO and Vice President of Marketing at Reynolds Packaging Group, where he was instrumental in repositioning the company's product lines and expanding its market presence. During his tenure, he led the development of award-winning marketing initiatives that contributed to a 20% increase in revenue and a 15% improvement in customer satisfaction.

Academic Background
Mr. Johansen holds a Bachelor of Business Administration degree with a concentration in Marketing from Kansas State University. He has also completed executive leadership programs at Harvard Business School and the Kellogg School of Management, further enhancing his strategic and innovative approach to marketing.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development

• Digital and e-commerce marketing

• Consumer insights and data-driven decision making

• Cross-functional team leadership and collaboration

• Driving organizational change and transformation

Professional Impact
Under Mr. Johansen's leadership, Hanesbrands has consistently outperformed industry benchmarks, with several of his marketing initiatives recognized for their creativity and effectiveness. Most notably, his "Comfort Redefined" campaign for the Hanes brand was honored with the American Marketing Association's prestigious Effie Award, demonstrating its measurable impact on brand awareness, customer engagement, and sales growth.

Conclusion
Jeffrey Johansen's extensive marketing expertise, coupled with his strategic vision and proven track record of driving transformative change, position him as a valuable asset to Hanesbrands and the CPG industry. With a keen focus on innovation, customer-centricity, and data-driven decision making, he continues to elevate the company's brands and deliver sustained business success.