Jeffrey Teng
Director, Integrated Marketing, Action and Outdoor Sports | Costa Mesa, California
Professional Overview
Jeffrey Teng is an accomplished marketing executive with over a decade of experience driving strategic integrated marketing initiatives within the action and outdoor sports industry. As the Director of Integrated Marketing for Action and Outdoor Sports at Authentic Brands Group, he leverages his deep domain expertise to develop and execute impactful cross-channel campaigns that strengthen brand presence and drive business growth.
Experience Summary
Current Role
In his current role as Director of Integrated Marketing for Action and Outdoor Sports at Authentic Brands Group, Jeffrey is responsible for leading the strategic planning and implementation of comprehensive marketing programs for the company's portfolio of action and outdoor sports brands. He oversees the coordination of all marketing touchpoints, from digital and social media to experiential activations and content development, ensuring a cohesive and effective brand messaging across channels.
Under Jeffrey's leadership, the Action and Outdoor Sports marketing division has achieved remarkable success, driving double-digit growth in key performance metrics such as brand awareness, customer engagement, and revenue generation. His ability to identify and capitalize on emerging consumer trends has enabled the team to develop innovative marketing initiatives that resonate with the target audience and deliver measurable business impact.
Career Progression
Prior to his current role, Jeffrey held various leadership positions within the global marketing team at DC Shoes, a renowned action sports brand. As the Global Snowboarding Marketing Manager, he spearheaded the brand's international snowboarding marketing strategy, developing targeted campaigns that strengthened DC's position as a leading player in the snowboarding industry. In his previous role as Global Go-To-Market Senior Manager, Jeffrey played a pivotal role in driving the successful launch of new product lines and brand extensions, consistently exceeding sales targets and driving market share growth.
Academic Background
Jeffrey holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of California, Irvine. His academic achievements, including Dean's List recognition, showcase his strong analytical and strategic thinking abilities, which have been instrumental in his professional success.
Areas of Expertise
- Integrated marketing strategy and campaign development
- Digital marketing and social media optimization
- Brand positioning and portfolio management
- Retail and e-commerce channel management
- Consumer insights and market trend analysis
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Jeffrey has demonstrated a proven track record of delivering exceptional results and driving meaningful impact within the action and outdoor sports industry. His ability to blend creative vision with data-driven decision-making has enabled him to consistently deliver marketing programs that resonate with the target audience and drive measurable business growth.
Jeffrey's industry contributions extend beyond his direct responsibilities, as he actively participates in industry events, speaking engagements, and thought leadership initiatives. His insights and expertise are highly sought after, and he is recognized as a respected voice in the action and outdoor sports marketing community.
Conclusion
With his strong background in integrated marketing, proven track record of success, and deep industry expertise, Jeffrey Teng is well-positioned to continue driving meaningful impact for Authentic Brands Group's Action and Outdoor Sports portfolio. His strategic vision, innovative mindset, and collaborative leadership style make him an invaluable asset to the organization as it navigates the evolving landscape of the action and outdoor sports industry.
