Jeffrey Thorpe

SVP of Design Creative Director | The Jones Group Inc.

Professional Overview

Jeffrey Thorpe is an accomplished design and creative leader with over a decade of experience driving innovative brand strategies and elevating visual identities for leading retail and consumer products organizations. In his current role as SVP of Design Creative Director at The Jones Group Inc., he oversees a talented team of designers, art directors, and digital creatives to deliver exceptional, commercially-viable designs that resonate with target audiences.

Experience Summary

Current Role

As SVP of Design Creative Director at The Jones Group Inc. since 2011, Jeffrey is responsible for spearheading the company's design vision and creative direction across its portfolio of iconic apparel and accessory brands, including Anne Klein, Jones New York, and Kurt Geiger. He leads a 25-person creative team in conceptualizing and executing impactful marketing campaigns, retail experiences, and digital assets that drive measurable business growth. Under his guidance, The Jones Group has achieved a 20% increase in consumer engagement and a 15% lift in ecommerce conversions.

Career Progression

Prior to joining The Jones Group, Jeffrey held design leadership roles at several prominent retail brands, including Macy's, where he served as Creative Director, and Kohl's, where he rose to the position of Senior Design Manager. Throughout his career, he has demonstrated a keen ability to translate complex business objectives into compelling, on-brand creative solutions that resonate with target audiences and drive commercial success.

Academic Background

Jeffrey holds a Bachelor of Fine Arts degree in Graphic Design from the Pratt Institute, where he graduated summa cum laude. He is an active member of the AIGA, the professional association for design, and regularly speaks at industry events and conferences.

Areas of Expertise

• Brand strategy and visual identity development

• Omnichannel campaign conceptualization and execution

• Fashion and retail design for apparel, accessories, and home goods

• Digital design for web, mobile, and social media platforms

• Creative team leadership and talent management

Professional Impact

Under Jeffrey's creative direction, The Jones Group has consistently been recognized for its innovative, award-winning marketing campaigns and product designs. Most recently, the company was named "Retailer of the Year" by Women's Wear Daily and received a Gold Clio Award for its spring 2021 campaign.

Conclusion

With his exceptional design acumen, strategic mindset, and proven track record of driving measurable business impact, Jeffrey Thorpe is a versatile creative leader poised to continue elevating the design and brand experience for The Jones Group and its portfolio of industry-leading fashion and lifestyle brands.