Jehan Jayasuriya

Chief Marketing Officer

Professional Overview

Jehan Jayasuriya is an accomplished marketing executive with over 15 years of experience driving strategic brand growth and digital transformation initiatives. As the Chief Marketing Officer at MAS Intimates, he is responsible for leading the company's global marketing strategy, spearheading innovative digital campaigns, and cultivating strong brand-consumer relationships.

Experience Summary

Current Role

As the Chief Marketing Officer at MAS Intimates since April 2022, Jehan is responsible for developing and executing the company's comprehensive marketing strategy across all channels. He oversees a team of marketing professionals and works collaboratively with cross-functional departments to drive brand awareness, customer engagement, and revenue growth. Under his leadership, MAS Intimates has launched several successful digital marketing campaigns that have significantly increased the company's online presence and customer base.

Career Progression

Prior to his current role, Jehan held various leadership positions within MAS Intimates, including Business Director and Finance Manager. In his previous role as Business Director, he was instrumental in expanding the company's international market presence and optimizing operational efficiency. As Finance Manager, he played a crucial role in managing the company's financial reporting, budgeting, and strategic planning processes.

Jehan's early career experience includes a Finance Manager internship at American Express and a role as a Lecturer at Wisdom Business Academy, where he taught courses in accounting and finance.

Academic Background

Jehan holds a Bachelor's degree in Accounting and Finance from the University of Colombo. He also completed a Master of Business Administration (MBA) program, further enhancing his business acumen and strategic decision-making skills.

Areas of Expertise

Brand strategy and marketing campaign development

Digital marketing and social media optimization

Financial management and business analysis

Cross-functional collaboration and team leadership

Strategic planning and data-driven decision making

Professional Impact

During his tenure at MAS Intimates, Jehan has spearheaded numerous successful marketing initiatives that have contributed to the company's growth and industry recognition. Notable achievements include:

Developed and executed a comprehensive digital marketing strategy that increased the company's online sales by 35% within the first year

Launched a series of influential social media campaigns that enhanced brand awareness and resulted in a 25% increase in customer engagement

Led the implementation of a data-driven customer segmentation and personalization program, which improved customer retention by 18%

Collaborated with the product development team to create targeted marketing campaigns that drove a 22% increase in sales for the company's premium lingerie line

Conclusion

Jehan Jayasuriya is a versatile marketing executive with a proven track record of driving strategic growth and innovation. With his extensive experience, strong business acumen, and a passion for data-driven marketing, he is well-positioned to continue leading MAS Intimates' marketing efforts and solidifying the company's position as a global leader in the intimate apparel industry.