Jelle Mul

Senior Marketing Manager EMEA

Professional Overview

Jelle Mul is a seasoned marketing professional with extensive experience leading brand and marketing strategies across the EMEA region. As the Senior Marketing Manager EMEA at Patagonia, he is responsible for driving impactful marketing campaigns, strengthening brand positioning, and delivering sustainable growth in the European, Middle Eastern, and African markets.

Experience Summary

Current Role

Jelle has been the Senior Marketing Manager EMEA at Patagonia since 2017. In this role, he is responsible for overseeing all marketing activities across the EMEA region, including brand management, digital marketing, content creation, and campaign execution. He has played a pivotal role in expanding Patagonia's reach and solidifying its reputation as a leading sustainable outdoor apparel and equipment brand in the European market.

Career Progression

Prior to his current role, Jelle held various marketing and brand management positions within the outdoor and action sports industry. He served as the EMEA Brand Manager for etnies and 32 at Sole Technology, where he was instrumental in enhancing brand visibility and driving sales growth across the region. Jelle also gained valuable experience as the EMEA Retail Marketing Manager at Burton Snowboards and the European Brand Manager for the Active line at O'Neill.

Academic Background

Jelle holds a Bachelor's degree in Business Administration from the University of Amsterdam, where he specialized in Marketing and Communications.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development and execution

• Digital marketing and social media management

• Retail marketing and in-store activation

• Stakeholder management and cross-functional collaboration

• Data-driven decision making and performance analysis

Professional Impact

During his tenure at Patagonia, Jelle has played a pivotal role in driving the brand's sustainable initiatives and expanding its presence in the EMEA region. He has led the development of innovative marketing campaigns that have effectively communicated Patagonia's commitment to environmental responsibility, resulting in increased brand loyalty and customer engagement.

Conclusion

Jelle Mul is a seasoned marketing leader with a proven track record of success in the outdoor and action sports industry. With his strong background in brand management, digital marketing, and sustainable business practices, he is poised to continue driving Patagonia's growth and reinforcing its position as a leading eco-conscious brand in the EMEA market.