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Jelly Herrera

Jelly Herrera


Professional Overview


Jelly Herrera is a seasoned marketing professional with a strong track record of driving growth and success for various organizations. As the Director of Growth at FOCO and TruHeight Vitamins, she leverages her expertise in email marketing, digital strategy, and data-driven analytics to propel her clients' businesses forward.

Experience Summary



Current Roles


Director of Growth, FOCO (2024-07-01 to Present)
  • Responsible for developing and implementing comprehensive growth strategies to expand FOCO's customer base and revenue streams

  • Oversees the execution of targeted email marketing campaigns, optimizing content and messaging to drive engagement and conversions

  • Collaborates with cross-functional teams to analyze performance data, identify growth opportunities, and implement data-driven initiatives


Director of Growth, TruHeight Vitamins (2021-10-01 to Present)
  • Spearheads the development and execution of strategic growth plans to increase TruHeight Vitamins' market share and brand visibility

  • Manages the email marketing function, designing and deploying campaigns that effectively communicate the brand's value proposition to target audiences

  • Utilizes data analytics to measure the impact of marketing efforts and continuously refine the company's growth strategies


Email Marketing Specialist, Freelance (2021-02-01 to Present)
  • Provides expert-level email marketing services to a diverse portfolio of clients, helping them maximize the impact of their digital communication channels

  • Crafts engaging email content, optimizes workflows, and leverages data-driven insights to drive increased open rates, click-throughs, and conversions


Past Roles


Email Marketing Specialist, Days Ahead Digital (2023-01-01 to 2023-12-01)
  • Managed the end-to-end email marketing strategy for the agency's clients, including campaign planning, content creation, and performance analysis

  • Collaborated with cross-functional teams to develop and execute integrated marketing campaigns that aligned with broader business objectives


Subject Matter Expert - Loan Support Staff, SUNWEST MORTGAGE COMPANY (2020-05-01 to 2020-10-01)
  • Provided expert-level support to the company's loan processing team, ensuring the timely and accurate completion of loan applications

  • Demonstrated a deep understanding of mortgage industry regulations and best practices, contributing to the overall efficiency and compliance of the organization


Academic Background


Jelly Herrera holds a Bachelor's degree in Marketing from the University of the Philippines, where she graduated with distinction.

Areas of Expertise


  • Email marketing strategy and execution

  • Digital marketing and growth hacking

  • Data analysis and performance optimization

  • Cross-functional collaboration and team leadership

  • Adaptability and problem-solving in dynamic environments


Professional Impact


  • Spearheaded the implementation of data-driven email marketing campaigns that drove a 25% increase in customer engagement and a 15% boost in revenue for TruHeight Vitamins

  • Developed and executed a comprehensive growth strategy for FOCO, resulting in a 20% expansion of the company's customer base within the first six months

  • Recognized as a subject matter expert in the mortgage industry, contributing to the efficient and compliant processing of loan applications at SUNWEST MORTGAGE COMPANY


Conclusion


With her extensive experience in marketing, proven track record of driving growth, and a deep understanding of data-driven strategies, Jelly Herrera is positioned to make a significant impact as a Director of Growth. Her passion for leveraging digital channels and her ability to collaborate across teams make her a valuable asset to any organization seeking to accelerate its growth and market presence.