Jemma Lee

Fractional CMO | Marketing Director

Professional Overview

Jemma Lee is an accomplished marketing strategist and fractional CMO with over 7 years of experience driving digital transformation and revenue growth for e-commerce businesses. Known for her data-driven approach and ability to align marketing initiatives with overarching business objectives, she excels at developing and executing omnichannel marketing campaigns that engage target audiences and maximize return on investment.

Experience Summary

Current Roles

Fractional CMO, HJL (2017 - Present)

• Provides strategic marketing leadership and interim executive support to HJL, a fast-growing e-commerce brand in the home goods sector

• Oversees the development and implementation of integrated marketing strategies spanning content, social media, email, and paid advertising channels

• Leads a team of marketing specialists to drive customer acquisition, retention, and lifetime value

• Spearheaded the relaunch of HJL's website, resulting in a 23% increase in online conversion rates

Marketing Director, Ettika (2018 - Present)

• Responsible for all marketing functions, including brand management, campaign planning, and performance tracking

• Developed and executed a comprehensive digital marketing strategy that increased Ettika's social media following by 45% and drove a 32% uplift in online sales

• Collaborated cross-functionally with the e-commerce, creative, and customer service teams to enhance the overall customer experience

Career Progression

Creative Manager, E-commerce, Saban Capital Group (2016 - 2017)

• Managed the e-commerce creative team and oversawew the development of compelling product imagery, landing pages, and digital advertisements for Cheryl Saban Designs and the Cheryl Saban Self-Worth Foundation

• Implemented a data-driven approach to content creation and optimization, leading to a 17% increase in e-commerce conversion rates

E-commerce Merchandiser + Manager, Shasa (2014 - 2015)

• Responsible for end-to-end management of the e-commerce merchandising process, including product selection, pricing, and digital presentation

• Collaborated with the marketing team to develop and execute successful seasonal campaigns, driving a 29% year-over-year increase in online revenue

E-Commerce Manager, Gold Hawk Clothing (2013 - 2014)

• Oversaw the day-to-day operations of the e-commerce platform, including website management, inventory control, and order fulfillment

• Implemented data-driven optimization strategies that improved site navigation and checkout conversion, leading to a 15% increase in online sales

Academic Background

Bachelor of Arts in Marketing, University of Southern California (2012)

Areas of Expertise

• Omnichannel marketing strategy and execution

• E-commerce optimization and revenue growth

• Digital marketing campaign management (SEO, SEM, social media, email)

• Branding and content creation

• Cross-functional collaboration and team leadership

Professional Impact

• Instrumental in driving 23% increase in online conversion rates for HJL through website relaunch

• Developed and executed digital marketing strategy that grew Ettika's social media following by 45% and online sales by 32%

• Implemented data-driven content optimization strategies that led to a 17% increase in e-commerce conversion rates at Saban Capital Group

Conclusion

With a proven track record of delivering measurable results for e-commerce businesses, Jemma Lee is a versatile marketing leader poised to make a significant impact as a fractional CMO and marketing director. Her data-driven approach, creative problem-solving skills, and ability to align marketing initiatives with broader business objectives make her a valuable asset to any organization seeking to accelerate digital growth and enhance the customer experience.