Jen Dalton
Senior Account Strategist
Jen Dalton is a seasoned marketing and promotions professional with over 20 years of experience in the music, media, and real estate industries. As a Senior Account Strategist at Ad Results Media, she leverages her deep industry knowledge and strategic acumen to develop and execute impactful, data-driven advertising campaigns for a diverse portfolio of clients.
Professional Overview
Jen's expertise spans account management, marketing strategy, brand promotion, and event coordination. She excels at identifying and capitalizing on emerging trends, optimizing campaign performance, and fostering long-term client partnerships.
Experience Summary
Current Role
As Senior Account Strategist at Ad Results Media since July 2023, Jen is responsible for leading the strategic development and execution of comprehensive advertising solutions for the agency's clients. She collaborates closely with cross-functional teams to develop targeted, multi-channel campaigns that drive measurable results, consistently exceeding client KPIs.
Career Progression
Jen's career trajectory has been marked by progressive growth and increased responsibilities. Prior to her current role, she served as an Account Strategist at Ad Results Media, where she played a pivotal role in expanding the agency's client base and delivering exceptional campaign performance. She has also held various marketing and promotion roles within the music industry, including positions at Columbia Records, Triple 8 Management, and Sony Music Entertainment, where she demonstrated her ability to effectively launch and promote artists, increase brand visibility, and drive revenue growth.
Alongside her corporate experience, Jen has maintained a successful freelance career as a Marketing Manager, providing strategic consulting and execution support to clients in the real estate and construction industries.
Academic Background
Jen holds a Bachelor of Arts degree in Communications from the University of Texas at Austin, where she graduated cum laude.
Areas of Expertise
- Integrated marketing strategy and campaign development
- Data-driven performance optimization
- Client relationship management and stakeholder engagement
- Digital marketing and social media expertise
- Event planning and promotion
- Budgeting and resource allocation
Professional Impact
Throughout her career, Jen has consistently delivered measurable results for her clients and employers. She played a key role in the successful launch of several high-profile music artists, securing significant increases in radio play, streaming engagement, and revenue. In her current role, Jen has been instrumental in driving client retention and business growth for Ad Results Media, with several clients citing her strategic insights and proactive approach as key contributors to their marketing success.
Conclusion
With her diverse industry experience, proven track record of success, and unwavering commitment to delivering exceptional results, Jen Dalton is a valuable asset to the Ad Results Media team and a trusted partner to her clients. As she continues to evolve in her career, Jen remains focused on leveraging her expertise to create innovative, data-driven marketing solutions that drive meaningful impact for businesses across multiple sectors.
