Jen Mauerman

VP of Field Marketing
United States

Professional Overview

Jen Mauerman is an accomplished marketing executive with over a decade of experience driving strategic field marketing initiatives for leading beverage brands. As the VP of Field Marketing at BeatBox, she is responsible for developing and executing comprehensive go-to-market strategies that elevate brand awareness, foster strong distributor relationships, and drive measurable sales growth.

Experience Summary

Current Role

As the VP of Field Marketing at BeatBox, Jen leads a team of regional field marketing managers in planning and implementing impactful trade and consumer-facing programs. She is instrumental in developing effective promotional campaigns, cultivating strong distributor partnerships, and executing high-impact event activations that enhance brand visibility and drive product sales. Under her leadership, BeatBox has consistently exceeded its annual sales targets and gained significant market share in key regions.

Career Progression

Prior to joining BeatBox, Jen held senior marketing roles at renowned beverage companies, including Founders Brewing Co., XED Beverage Company, and Anheuser-Busch InBev. At Founders Brewing Co., she served as the Trade & Field Marketing Director, where she spearheaded the brand's national distribution expansion and implemented innovative consumer engagement strategies that resulted in double-digit sales growth. At Anheuser-Busch InBev, Jen was the Wine & Spirits Brand Manager for BABE Wine, Cutwater Spirits, and The Wine Group, where she successfully launched new product lines and optimized brand portfolios to meet evolving consumer demands.

Academic Background

Jen holds a Bachelor of Business Administration degree in Marketing from the University of Wisconsin-Madison, where she graduated cum laude.

Areas of Expertise

• Beverage industry marketing and brand management

• Trade marketing strategy and execution

• Field marketing program development and implementation

• Distributor relationship management and channel optimization

• Integrated marketing campaign planning and execution

• Event management and consumer activation

Professional Impact

Throughout her career, Jen has consistently demonstrated her ability to drive measurable results and positively impact the brands she represents. At BeatBox, she has been instrumental in developing and implementing field marketing strategies that have led to significant year-over-year sales growth and market share expansion in key regions. Her innovative approach to trade marketing and consumer engagement has earned her recognition within the industry, and she is often sought out as a subject matter expert on emerging trends and best practices in the beverage sector.

Conclusion

With her extensive experience, strategic mindset, and proven track record of success, Jen Mauerman is a highly valued marketing leader who is poised to continue driving transformative growth for BeatBox and further solidifying the brand's position as a market leader.