Executive Summary
Name: Jen Rapp
Current Position: Chief Marketing Officer (CMO) at Superside
Location: Los Angeles Metropolitan Area
Industry Experience: 20+ years in marketing, branding, and storytelling
Professional Background
Current Role
Company: Superside
Position: Chief Marketing Officer
Tenure: From 2024 - Present
Responsibilities and Achievements:
- Leadership: Jen leads the marketing department at Superside, focusing on marketing strategy and execution.
- Innovation: Played a significant role in launching AI-enhanced creative services at Superside.
- Talent Recruitment: Actively involved in hiring key positions, including leading the search for a Director of Product Marketing.
- Promotion: Utilizes LinkedIn to promote and inform about Superside’s initiatives, such as AI-driven projects and team accomplishments.
Previous Experience
Klaviyo:
- Position: Vice President of Brand and Communications (2021-2024)
- Achievements: Improved brand visibility and communication strategies.
DoorDash:
- Position: Vice President of Marketing
- Achievements: Led successful marketing campaigns, enhancing customer engagement.
Patagonia:
- Position: Communications Lead
- Tenure: 10 years
- Achievements: Managed communications and branding for the sustainability-focused company.
Relevant Projects and Contributions
- AI Integration: Jen is at the forefront of integrating AI into creative processes at Superside, hosting virtual events and sessions on AI's creative potential.
- Employee Development: Frequently acknowledges and encourages team members, highlighting individual contributions such as those of Kyle Weber.
- Product Launches: Promoted Superside's AI-created album, showcasing innovative approaches to marketing and creativity.
Professional Skills and Expertise
- Marketing Strategy: Extensive experience in developing and implementing comprehensive marketing strategies.
- Brand Management: Proven track record in managing and elevating company brands.
- Team Leadership: Skilled in mentoring and developing marketing teams.
- AI and Innovation: Strong advocate for AI implementation in marketing and creative services.
Education
(No specific educational background provided in the data.)
Notable Posts and Public Relations
- Jen frequently uses LinkedIn to share insights, job opportunities, and updates about Superside's projects and initiatives.
- Highlighted Events: Notable participation in online events discussing AI’s role in creative industries.
- Community Engagement: Active involvement in recognizing and celebrating team achievements through social media posts.
Additional Information
- Volunteer and Board Memberships: Engaged in community efforts such as the Santa Barbara Bucket Brigade, serving on the board (specific role and activities not detailed).
- Personal Interests: Apart from her professional career, Jen is passionate about climbing, aviation, and outdoor activities, reflecting a balanced lifestyle combining rigorous professional dedication with personal interests.
Actionable Insights
- Potential Collaboration: Given Jen’s extensive background in innovative marketing and AI, there’s significant potential for collaboration on projects involving advanced marketing technologies and strategies.
- Networking Opportunity: Building a relationship with Jen could be valuable, particularly for initiatives aiming to integrate AI with marketing portfolios.
- Talent Development: As Jen is actively involved in team recruitment and development, presenting opportunities to enhance Superside’s talent acquisition and management strategies could be beneficial.
