Jen Robinson
Digital Marketing Consultant | Denver, CO
Professional Overview
Jen Robinson is a seasoned Digital Marketing Consultant with over 20 years of experience driving impactful digital strategies and campaigns for leading hospitality brands. She specializes in leveraging data-driven insights to optimize online customer experiences and grow brand visibility across digital channels.
Experience Summary
Current Role
As a Digital Marketing Consultant at Kimpton Hotels & Restaurants, Jen is responsible for developing and implementing comprehensive digital marketing plans to support the brand's growth initiatives. She collaborates cross-functionally to create engaging content, manage paid media campaigns, and analyze performance metrics to continually refine the organization's digital marketing approach.
Career Progression
Prior to her current role, Jen served as a Digital Marketing Consultant for several prominent restaurant and hospitality companies, including Lucille's Smokehouse Bar-B-Que, Shari's Management Corporation, and Drybar. She has a proven track record of driving measurable results, such as increasing online conversions by 27% and improving social media engagement by 35% for her past clients.
Earlier in her career, Jen held marketing leadership positions at BJ's Restaurants, Inc., Hospitality Marketing Concepts, VisitScotland, and TUI Travel PLC (Thomson Holidays), where she honed her expertise in e-commerce, digital campaign management, and brand strategy.
Academic Background
Jen holds a Masters in Internet Marketing from the University of San Francisco and a Postgraduate Diploma in Interactive and Direct Marketing from the Institute of Direct and Digital Marketing (IDM) in London. She also earned a BA (Hons) in Communication & Mass Media, with a focus on Marketing and Public Relations, from Glasgow Caledonian University in Scotland.
Areas of Expertise
- Digital marketing strategy and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media management and content creation
- Email marketing campaign development and optimization
- Website optimization and user experience design
- Data analysis and performance reporting
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Jen has spearheaded numerous successful digital marketing initiatives that have driven significant growth and brand awareness for her clients. Her contributions have included developing a comprehensive SEO strategy that increased organic website traffic by 42% for Drybar, and implementing a personalized email marketing program that boosted customer retention by 18% for BJ's Restaurants, Inc.
Conclusion
With her extensive experience, data-driven approach, and creative problem-solving skills, Jen Robinson is a valuable asset to any organization seeking to elevate its digital marketing presence and drive sustainable business growth. She is committed to staying at the forefront of industry trends and leveraging the latest technologies to deliver innovative, high-impact solutions for her clients.
