Jen White

Director, Brand Creative

Professional Overview
Jen White is an accomplished Brand Creative Director with over 8 years of experience leading innovative design and marketing initiatives for diverse organizations within the food, beverage, and consumer goods industries. Known for her exceptional creative vision, strategic problem-solving, and ability to drive impactful brand transformations, Jen currently serves as the Director of Brand Creative at Kopari Beauty and as the Director & Founder of Sage And Spruce Design LLC.

Experience Summary

Current Role
As the Director of Brand Creative at Kopari Beauty, Jen is responsible for overseeing the development and execution of the company's comprehensive brand identity, including packaging design, digital assets, marketing collateral, and retail experiences. She collaborates closely with cross-functional teams to elevate Kopari's brand positioning, enhance customer engagement, and drive business growth. Under her leadership, the brand has achieved a 27% increase in customer acquisition and a 22% uplift in social media engagement.

Career Progression
Prior to her current roles, Jen served as the Director of Brand Creative at Perfect Snacks (acquired by Mondélez International), where she spearheaded a complete brand refresh that resulted in a 35% increase in online sales and a 19% boost in retail distribution. Earlier in her career, she held positions as the Senior Art Director, Product Design at Valtech and the Director of Brand Creative at Green Flash Brewing Co., where she honed her expertise in developing impactful visual identities and elevating brand experiences.

Academic Background
Jen holds a Bachelor of Fine Arts degree in Graphic Design from the University of California, San Diego, where she graduated cum laude and was recognized for her outstanding creative problem-solving and design skills.

Areas of Expertise

• Brand strategy and identity development

• Packaging design and product visualization

• Digital marketing and social media content creation

• Cross-functional team leadership and collaboration

• Innovative design thinking and creative problem-solving

Professional Impact
Throughout her career, Jen has been instrumental in driving successful brand transformations, elevating customer experiences, and delivering measurable business results. Her work has been recognized by industry organizations, including a Silver Addy Award for her packaging design work at Green Flash Brewing Co.

Conclusion
With a proven track record of creative excellence, strategic vision, and impactful business results, Jen White is a dynamic Brand Creative Director poised to continue making significant contributions to the food, beverage, and consumer goods industries. Her passion for creating captivating brand experiences and her ability to lead cross-functional teams make her a valuable asset to any organization seeking to elevate its brand presence and drive sustainable growth.