Jen Wilson

Senior Director of Marketing

Professional Overview
Jen Wilson is a seasoned marketing executive with over a decade of experience driving strategic brand and marketing initiatives for leading organizations in the consulting and retail industries. As the Senior Director of Marketing at Consulting, she is responsible for overseeing the development and execution of integrated marketing campaigns that amplify the company's market presence and support its ambitious growth objectives.

Experience Summary

Current Role
In her current role, Jen spearheads the planning and implementation of Consulting's comprehensive marketing strategy, ensuring alignment with the company's overall business goals. She leads a talented team of marketing professionals and collaborates cross-functionally to develop innovative, data-driven campaigns that engage target audiences and drive measurable results. Under Jen's leadership, Consulting has experienced a significant increase in brand awareness and customer acquisition within its key markets.

Career Progression
Prior to joining Consulting, Jen served as the Senior Director of Marketing at Reef, where she was instrumental in repositioning the brand and expanding its reach in the highly competitive retail landscape. She previously held various marketing roles of increasing responsibility at 72andSunny, a renowned creative agency, where she honed her expertise in brand management, content strategy, and campaign development.

Academic Background
Jen holds a Bachelor of Arts degree in Marketing from the University of California, Los Angeles (UCLA), where she graduated with honors.

Areas of Expertise

• Strategic marketing planning and execution

• Brand management and positioning

• Integrated marketing campaign development

• Digital marketing and social media optimization

• Data analysis and performance measurement

• Cross-functional collaboration and team leadership

Professional Impact
During her tenure at Reef, Jen led the development and launch of the brand's highly successful "Sustainable Living" initiative, which resulted in a 28% increase in customer engagement and a 15% uplift in eco-friendly product sales. At Consulting, she has spearheaded the implementation of a comprehensive content marketing strategy, driving a 35% year-over-year growth in website traffic and a 25% increase in lead generation.

Conclusion
With her extensive experience, strategic mindset, and proven track record of delivering impactful marketing solutions, Jen Wilson is a valuable asset to Consulting. As the Senior Director of Marketing, she continues to drive the company's growth and solidify its position as a leading player in the consulting industry.