Senior Graphic Designer
Professional Overview
Jenn Baik is a seasoned Senior Graphic Designer with over a decade of experience in the fashion and retail industries. She is known for her exceptional creative vision, impeccable design skills, and the ability to develop visually compelling campaigns that drive business growth.
Experience Summary
Current Role
As the Senior Graphic Designer at J.Crew Factory, Jenn is responsible for conceptualizing and executing innovative design solutions across all brand touchpoints, including marketing materials, digital assets, and product packaging. She works closely with cross-functional teams to ensure brand consistency and strategic alignment, while continuously pushing creative boundaries to engage the target audience.
Career Progression
Prior to joining J.Crew Factory, Jenn served as the Art Director for the Advertising team at Macy's Inc., where she led the development of award-winning campaigns that drove a significant increase in customer engagement and sales. She also held positions as a Designer and Illustrator in the Visual Merchandising department, as well as a Designer in the Advertising team at Lucky Magazine, Condé Nast.
Throughout her career, Jenn has demonstrated a strong ability to translate complex business objectives into visually compelling, on-brand designs that resonate with the target audience. Her keen eye for detail, strategic thinking, and adaptability have been instrumental in her success in driving measurable results for her clients.
Academic Background
Jenn holds a Bachelor of Fine Arts degree in Graphic Design from the Parsons School of Design, where she graduated with Honors.
Areas of Expertise
- Conceptual design and art direction
- Digital and print advertising campaigns
- Brand identity development and implementation
- Product packaging and visual merchandising
- Illustration and typography
- Project management and cross-functional collaboration
Professional Impact
During her time at Macy's, Jenn spearheaded the development of a highly successful holiday campaign that resulted in a 22% increase in online sales and a 15% uplift in in-store traffic. Her innovative designs and strategic approach were recognized with a prestigious industry award.
At J.Crew Factory, Jenn has been instrumental in refreshing the brand's visual identity, leading to a 17% increase in customer engagement and a 12% boost in revenue.
Conclusion
Jenn Baik is a talented and versatile Senior Graphic Designer with a proven track record of delivering exceptional design solutions that drive measurable business results. Her deep understanding of the fashion and retail industries, coupled with her creative vision and strategic thinking, make her a valuable asset to any organization. Jenn is committed to continued professional growth and is passionate about leveraging her skills to create impactful, visually stunning work.
