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Jenna Barnet

Jenna Barnet


SVP Communications, Ralph Lauren



Professional Overview
Jenna Barnet is an accomplished communications executive with over 15 years of experience driving impactful brand strategies and elevating global organizations. As the Senior Vice President of Communications at Ralph Lauren, she oversees all aspects of the company's internal and external communications, building brand awareness and positioning the iconic luxury fashion label for continued success.

Experience Summary

Current Role
In her role as SVP of Communications at Ralph Lauren, Jenna is responsible for developing and executing comprehensive communications plans that support the company's strategic priorities. She leads a team of communications professionals to manage media relations, public affairs, crisis communications, and digital/social media initiatives. Under her guidance, Ralph Lauren has strengthened its brand reputation and elevated its presence across key markets worldwide. Jenna's strategic counsel and innovative thinking have been instrumental in driving the company's sustained growth and market leadership.

Career Progression
Prior to joining Ralph Lauren, Jenna held senior communications roles at several leading fashion and retail organizations. As the VP of Communications at Nordstrom, she spearheaded high-profile campaigns that enhanced the company's image and drove customer engagement. Earlier in her career, she served as the Director of Public Relations for Macy's, where she played a pivotal role in managing the brand's response to market challenges and emerging industry trends.

Academic Background
Jenna holds a Bachelor of Arts degree in Communications from the University of California, Los Angeles (UCLA), where she graduated with Honors. She also completed a postgraduate program in Fashion and Luxury Brand Management at the Parsons School of Design in New York.

Areas of Expertise
  • Strategic communications planning and execution

  • Brand positioning and reputation management

  • Crisis communications and issue management

  • Digital and social media strategy

  • Stakeholder engagement and media relations

  • Fashion and luxury industry expertise


Professional Impact
Throughout her career, Jenna has been recognized for her ability to drive measurable results and foster meaningful connections between brands and their target audiences. At Ralph Lauren, she has been instrumental in strengthening the company's global reputation, leading high-profile initiatives such as the successful launch of the Polo Tech Shirt and the "Live Love Country" advertising campaign. Jenna's innovative approach and deep industry knowledge have positioned her as a respected thought leader within the fashion communications landscape.

Conclusion
Jenna Barnet's impressive track record, coupled with her strategic vision and passion for the industry, make her a valuable asset to the Ralph Lauren organization. As the company continues to navigate the evolving communications landscape, Jenna's expertise and leadership will be crucial in maintaining the brand's iconic status and driving its future success.