Jenna Berning

Associate Media Director
Scottsdale, Arizona, United States

Professional Overview

Jenna Berning is an accomplished Associate Media Director with extensive experience driving strategic media planning and execution across diverse industries. With a proven track record of success, she leverages her deep expertise in media buying, campaign optimization, and data-driven analytics to deliver impactful, results-oriented media strategies for her clients.

Experience Summary

Current Role

As the Associate Media Director at PXG (PARSONS XTREME GOLF) and BIG YAM, The Parsons Agency, Jenna is responsible for leading the development and implementation of comprehensive media plans that align with her clients' marketing objectives. She oversees all aspects of the media buying process, including negotiating favorable rates, managing vendor relationships, and optimizing campaign performance to maximize return on investment.

Jenna's expertise extends to Senior Media Strategist and Media Buyer/Planner roles at Martz Parsons and AIR Marketing, respectively, where she honed her skills in crafting integrated media strategies and driving measurable success for her clients.

Career Progression

Prior to her current positions, Jenna served as a Senior Media Manager at Point B Communications, where she played a pivotal role in managing complex media campaigns and collaborating with cross-functional teams to achieve exceptional results. Her consistent track record of delivering high-impact media solutions has solidified her reputation as a trusted strategic partner within the industry.

Academic Background

Jenna holds a Bachelor's degree in Marketing from the University of Arizona, where she graduated with honors. Her academic achievements and specialized coursework in media planning, digital marketing, and data analytics have equipped her with a well-rounded skill set that she leverages to excel in her professional endeavors.

Areas of Expertise

• Media planning and buying

• Campaign optimization and performance analysis

• Integrated marketing strategy development

• Data-driven decision making and reporting

• Vendor relationship management and negotiation

• Collaborative leadership and team coordination

Professional Impact

Throughout her career, Jenna has spearheaded numerous successful media campaigns that have driven significant increases in brand awareness, customer engagement, and return on investment for her clients. Her ability to adapt to evolving industry trends and leverage the latest media technologies has positioned her as a strategic asset within the organizations she has represented.

Conclusion

With her comprehensive expertise, data-driven approach, and collaborative leadership style, Jenna Berning is poised to continue making a lasting impact in the media and marketing industry. As she progresses in her career, she remains committed to delivering innovative media solutions that contribute to the long-term success of her clients.