Professional Overview

Jenna Chung is a seasoned digital executive, currently serving as the Digital Director, EMEIA at Apple, overseeing regional digital strategies across Europe, the Middle East, India, and Africa. Her expertise spans digital transformation, ecommerce, and wholesale commerce, with a strong focus on the technology and apparel industries.

Experience Summary

Current Role

As the Digital Director, EMEIA at Apple, Jenna Chung's key responsibilities include developing and implementing digital strategies to drive business growth, enhancing customer experience, and fostering innovation across the region. Her achievements in this role have contributed to the expansion of Apple's digital footprint in EMEIA, although specific metrics are not provided.

Career Progression

Jenna Chung's career is marked by progressive leadership roles, starting from her early positions as a Merchandise Planning Manager at Gap Inc./Old Navy and Coach, where she laid the groundwork for her future in digital and wholesale commerce. Notable roles include her tenure as Senior Vendor Manager and subsequent promotions at Amazon UK, where she managed vendor relationships and developed ecommerce strategies. Her transition to Ralph Lauren as Senior Director of Wholesale eCommerce and later as VP, Head of Wholesale Digital Commerce (UK, Iberia, Italy & Nordics), further solidified her expertise in digital commerce and wholesale business development. Her role as Digital Director, Western Europe at Apple, preceding her current position, demonstrates a clear career trajectory towards regional and international digital leadership.

Areas of Expertise

Jenna Chung's areas of expertise include:

• Digital transformation and strategy

• Ecommerce and wholesale commerce development

• Vendor management and relationship building

• Merchandise planning and business planning

• Leadership and team management, with a focus on digital innovation and customer experience enhancement

Professional Impact

While specific project details and metrics are not available, Jenna Chung's career trajectory and progression into leadership roles indicate significant contributions to the digital and apparel industries, particularly in driving ecommerce growth, enhancing customer experience, and fostering innovation.

Conclusion

Jenna Chung's professional trajectory underscores a dedicated and results-driven approach to digital leadership, with a current focus on driving Apple's digital agenda in the EMEIA region. Her value proposition lies in her ability to leverage digital strategies to enhance business growth, customer experience, and innovation, making her a pivotal figure in the technology and apparel industries.