Jenna Frankel

Director of Global Brand & Integrated Marketing

Professional Overview
Jenna Frankel is an accomplished marketing and brand management executive with over a decade of experience in the cosmetics and beauty industry. As the Director of Global Brand & Integrated Marketing at MAKEUP BY MARIO, she is responsible for spearheading the company's worldwide branding and marketing initiatives, driving consistent and impactful brand positioning across all customer touchpoints.

Experience Summary

Current Role
In her current role at MAKEUP BY MARIO, Jenna oversees the development and execution of global brand strategy, integrated marketing campaigns, and digital/social media content. She collaborates closely with cross-functional teams to ensure seamless brand integration and deliver exceptional customer experiences that drive sustained growth and market share expansion.

Career Progression
Prior to joining MAKEUP BY MARIO, Jenna held various marketing leadership positions at renowned cosmetics brands, including Coty, Tarte Cosmetics, and The Estée Lauder Companies. At Coty, she served as the Marketing Manager for the US Luxury Marketing division, where she spearheaded the successful repositioning and revitalization of the Kylie brand. At Tarte Cosmetics, she was the Global Marketing Manager, responsible for developing and implementing integrated marketing strategies to enhance brand awareness and drive sales across international markets.

Earlier in her career, Jenna gained valuable experience in product marketing, sales, and merchandising roles at MAC Cosmetics and Aveda, both part of The Estée Lauder Companies. Her diverse background has equipped her with a deep understanding of the beauty industry, consumer behavior, and the evolving digital landscape.

Academic Background
Jenna holds a Bachelor of Arts degree in Graphic Design and Marketing from the University of Wisconsin-Madison, where she graduated with honors.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development and execution

• Digital and social media marketing

• Market research and consumer insights

• Product marketing and merchandising

• Cross-functional collaboration and team leadership

Professional Impact
Throughout her career, Jenna has demonstrated a proven track record of driving impactful marketing initiatives that have resulted in significant brand growth and increased market share. At Coty, she was instrumental in revitalizing the Kylie brand, leading to a double-digit increase in sales and market penetration. At Tarte Cosmetics, she spearheaded the development and implementation of successful integrated marketing campaigns that expanded the brand's global footprint and enhanced customer engagement.

Conclusion
With her extensive experience, strategic vision, and proven ability to deliver measurable results, Jenna Frankel is poised to drive transformative growth and market leadership for MAKEUP BY MARIO as the Director of Global Brand & Integrated Marketing. Her deep industry expertise, coupled with her passion for innovative marketing strategies, make her a valuable asset to the organization.