Jenna Goldberg

Head of Stores, Omnichannel & Strategy

Professional Overview
Jenna Goldberg is an accomplished retail and strategy executive with over 15 years of experience driving organizational transformation and innovation. As the Head of Stores, Omnichannel & Strategy at Bluemercury, she is responsible for developing and executing the company's integrated store and digital experience strategy, with a focus on enhancing customer engagement and driving sustainable growth.

Experience Summary

Current Role
As the Head of Stores, Omnichannel & Strategy at Bluemercury, Jenna oversees the strategic alignment of the company's retail footprint, digital platforms, and omnichannel initiatives. She is responsible for optimizing the customer journey, implementing data-driven insights, and leading the execution of key growth and efficiency initiatives. Under her leadership, Bluemercury has expanded its multichannel presence, improved operational efficiencies, and strengthened its competitive positioning in the luxury beauty and wellness market.

Career Progression
Jenna's career trajectory reflects her deep expertise in retail strategy and customer experience. Prior to her current role, she served as the Head of Strategy and Insights at Bluemercury, where she was instrumental in developing the company's long-term strategic vision and data-driven decision-making processes. Earlier in her career, she held senior strategy and retail experience roles at leading companies such as J.Crew, Revlon, and McKinsey & Company, where she delivered impactful solutions to complex business challenges and drove measurable improvements in operational and financial performance.

Academic Background
Jenna holds a Bachelor of Arts degree in Economics from the University of Pennsylvania, where she graduated with honors.

Areas of Expertise

• Retail strategy and omnichannel transformation

• Customer experience design and optimization

• Data-driven insights and decision-making

• Organizational restructuring and change management

• Cross-functional collaboration and leadership

Professional Impact
Throughout her career, Jenna has demonstrated a track record of driving transformational change and delivering tangible business results. At Revlon, she led the implementation of a comprehensive retail experience strategy that resulted in a 25% increase in in-store conversion rates and a 15% uplift in customer satisfaction scores. At J.Crew, she spearheaded the development of a new analytics-driven planning and merchandising framework that improved inventory management and enhanced the company's profitability.

Conclusion
Jenna Goldberg is a seasoned retail strategist and innovator who excels at aligning customer-centric initiatives with business objectives. In her current role at Bluemercury, she is poised to further enhance the company's omnichannel capabilities, drive sustainable growth, and solidify its position as a leading luxury beauty and wellness retailer.