JL

Jenna Lebel

Chief Marketing Officer

Overview


Name: Jenna Lebel
Position: Chief Marketing Officer
Company: Liberty Mutual Insurance
Location: Boston
Education: Emerson College

Career Summary


Jenna Lebel is a seasoned marketer with extensive experience spanning from tech startups to Fortune 100 companies. Currently, she holds the position of Chief Marketing Officer at Liberty Mutual Insurance. Jenna’s tenure at Liberty Mutual began in 2014, during which she has significantly contributed to the company’s marketing landscape.

Key Responsibilities and Achievements at Liberty Mutual:


  • Leadership in Marketing Strategy: Jenna plays a crucial role in developing and executing Liberty Mutual’s overall marketing strategy.

  • Social Media Initiatives: She initiated and built the company’s social media presence.

  • Digital Marketing: Jenna established the Digital Marketing function at Liberty Mutual.

  • In-House Creative Agency: She created an in-house creative agency responsible for 80% of the consumer-facing work.

  • Advertising Campaigns: Launched notable advertising campaigns, including "LiMu Emu & Doug."


Professional Recognition:


  • Awards: Jenna has received over three dozen awards, including a 2015 Cannes Lions.

  • Honors: Named one of the Top 100 Women in Brand Marketing by Brand Innovators.

  • CMO to Watch: Identified as one of Business Insider’s CMOs to Watch.


Contributions and Impact:


Jenna’s work has not only elevated Liberty Mutual’s brand presence but also garnered recognition from several prestigious publications such as AdAge, AdWeek, USA Today, Business Insider, The Boston Globe, Fortune, and Forbes.

Previous Experience:


Before joining Liberty Mutual, Jenna managed social media strategy for major brands at a Digital Agency. Her client portfolio included Verizon, Neutrogena, GE, Medtronic, Logitech, Cumberland Farms, and 1-800-FLOWERS.

Educational Background:


  • Bachelor of Arts: Emerson College

  • Recognition: Member of Boston’s Future Leaders program (2017); Recipient of the Ten Outstanding Young Leaders Award by the Greater Boston Chamber of Commerce (2018).


Public Appearances and Publications:


  • Jenna has been invited to speak at various industry events and has featured in several media outlets discussing marketing strategies and innovations.

  • Notable mentions include speaking engagements and interviews on platforms like Forbes and Brand Innovators.


Recent Activities:


  • Entrepreneurial CMO Recognition: Recognized by Forbes in April 2024.

  • Partnerships and Campaigns: Involved in notable partnerships, such as the campaign promoting the launch of the Frozen Empire associated with Ghostbusters, spanning across multiple media channels.


Industry Contributions:


Jenna also contributes to industry discussions and thought leadership as evidenced by her active presence and posts on LinkedIn. Her posts highlight the practicalities and challenges of the marketing domain, including dealing with layoffs and recognizing top marketing professionals.

Contact Information:




Jenna Lebel's profile underscores her extensive expertise in marketing, broad industry recognition, and her continued influence in shaping Liberty Mutual's marketing strategies. Her leadership and innovative approach have positioned Liberty Mutual as a competitive player in the insurance industry’s marketing space.